According to Bob Iger:
Disney has been increasing pricing at the parks and Iger said theres still room to increase pricing further. He views the environment with some degree of caution but said hes confident that the company will continue to have price elasticity. And despite higher prices, consumers are booking more rooms both at the theme parks and on the cruise ships, where occupancy is 94 percent.
Disney has been increasing pricing at the parks and Iger said theres still room to increase pricing further. He views the environment with some degree of caution but said hes confident that the company will continue to have price elasticity. And despite higher prices, consumers are booking more rooms both at the theme parks and on the cruise ships, where occupancy is 94 percent.


