Maybe they froze the butter? Or did a deep-fried ice cream type thing, wrapping the butter in bread to cushion it from the heat?
Jack: No idea. It's not an official term as far as I know - some people talk about being locavores, conscientious omnivores, slow foodists, whatever. I wasn't sure whether to put "healthy eating" or "eco-friendly eating" or "non-CAFO eating" in the title, so this seemed like a good generic term. Again, it's not meant to offend anyone and I'm not interested in starting a debate on the merits of various diet philosophies in this thread.