Was just catching up on the posts in the last day and was surprised that so many people are SA Utopia fans...this is just a novelty beer to me - there are some really rare beers that I'd rather have such as Abbaye De Saint Bon-Chien (I guess my beer snobbyness is making an appearance this morning).
So Sam Adams does have several limited run / "gimmick" beers, as you said - doesn't mean it's a bad thing. And it's not a Utopias (BriarRosie, it does have an "s" at the end, since you were wondering

I consider myself a beer snob and I enjoy many different types of beers; I enjoy Utopias, I enjoy the few Belgians I've been working my way into (since I rarely have time to make it to Knightly Spirits or Total Wines), I enjoy fruit beers from Sea Dog when I'm BBQing.