Eisner no longer lost or desperate on ABC

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Eisner no longer lost or desperate on ABC

Tue Oct 5, 7:11 PM ET Movies - Variety


Jill Goldsmith, STAFF

NEW YORK -- Michael Eisner was cautiously upbeat Tuesday about the surprise trio of hits that's catapulted once-torpid ABC into the ratings ether and into the headlines.



"I'm very, very good at managing failure, and we have to learn now about managing success. We high-five (each other) and then we say, 'Now we have to manage our success.' We say, 'We hope it lasts,' " the Walt Disney CEO told hundreds of investors at the Goldman Sachs media conference in Gotham.


Dramas "Lost" and "Desperate Housewives" and unscripted skein "Wife Swap" have rolled out strong this season, with the "Housewives" opener Sunday beating earlier fall bows of CBS' "CSI: NY" and NBC's "Joey."


"The programs aren't derivative of the other networks. (They were) well marketed. We have to see if the audience feels like we delivered what we promised," Eisner said. He stressed that the net doesn't expect to claim victor status anytime soon. "It's a marathon, not a sprint. We will go from here and we will build a schedule night by night. You only need one hit a semester. We will eventually be where we have to be."


Stronger financial leadership


One rare upside of ABC's poor perf in recent years was a focus on cost-cutting and stronger financial management, he said.


Eisner praised chief operating officer Robert Iger for installing ABC's new top execs. "I think Bob has done an excellent job promoting Anne Sweeney. I think Bob and Ann did a great job in promoting Steve," he said, referring, respectively, to Disney-ABC Television Group prexy Anne Sweeney and ABC Entertainment prexy Steve McPherson.


Eisner has indicated that Iger is his preferred successor as CEO. Eisner has said he will resign when his contract expires in September 2006. The Disney board will chose an executive search firm to pinpoint potential replacements; chairman George Mitchell said two weeks ago that Iger is the only internal candidate being considered.


Reviewing the arc of his 20 years at the Mouse, Eisner joked, "It was a little simpler in '84. There wasn't as much talk about succession in '84." He added, "I am not going to succeed Sumner (Redstone) in his job -- although he is on the short list for Disney." The Viacom chairman-CEO was in the audience.


On the film side, Eisner promised that Disney will emerge as one of the few successful players in CGI animation in its own right after what he predicted will be a glut of CGI pics from a number of players. "It will boil down to character and story" and cost, he said. Disney's immensely profitable collaboration with Pixar Animation is set to expire after two more pics, the upcoming "The Incredibles" and "Cars" next summer.




I say he's still desperate
 
How are they going to get Lost past one season?

What is it, Gilligan's Island?

BTW, for what it's worth, Lost is one of the, if not the best HD I have seen yet from a visual quality standpoint. That fact will become more and more important with the HD/digital switch over looming off in the distance.

JC
 
Lost is a good show but I wonder how the storyline can stay intriguing too.

Eisner promised that Disney will emerge as one of the few successful players in CGI animation in its own right
That sounds fine but shouldn't Disney start producing sometime soon? The previews prior to Shark Tale were disheartening where Disney is concerned. It seems like everyone BESIDES Disney has an animated feature coming up during the holiday season. Where is Disney?
 

Lost is a good show but I wonder how the storyline can stay intriguing too.
Agreed. The first few episodes were good and there are some interesting character plots, but this isn't more than a one season show........and I don't think the ratings will last even for the one season. The scary monster plot line will most likely become big, and to me that just seems silly. A modern day Land of the Lost isn't what the TV viewing public is yearning for, IMHO.

ABC needs some sustained hits that will be able to bridge seasons. Thinsgs like CSI and Law and Order. Didn't ABC pass on one of those? I don't think Housewives or Lost will do that. They both seem more like a season long miniseries. I'll lay odds that Joey will provide more long term success for NBC than either of these shows do for ABC.
 
Originally posted by DisneyKidds
The scary monster plot line will most likely become big, and to me that just seems silly. A modern day Land of the Lost isn't what the TV viewing public is yearning for, IMHO.

I'm pretty sure that the "scary monster" theme is just a writer's distraction and hook into a much more complex story. The ABC "Lost" forums have some very interesting possible plot lines some of which have some pretty deep thought put into them.

E.g. the kid found a Spanish DC Justice league comic book that just happens to have a polar bear in it????? A poorly translated radio message from French to English with specific details left out knowing people watching could speak French? An ex-soldier that can do massive math equations in his head on the fly? "Tabula Rasa" being an episode name and one of the characters names is Locke who has an admitted connection to the island?

Way too much writing went into these tidbits for it to be a "big monster in the trees" deal.

Of course most of those people are pretty whacked out posting to message boards all day and the like so read into it what you will... :)

JC
 
The only thing that I agree with is that Eisner is "very, very good at managing failure." That being said, ABC is a long, long way from being a top network again. Three so-called "hits" are not enough to move the network back to respectability.

"Desperate Housewives" is an OK but strange show. It only appeals to women and it won't last. It was the #1 show last week, because of curiosity and the lead-in provided by "Extreme M.O. Home Edition." The same thing happened with the "preview" of "Wife Swap", only it wasn't #1.

"Wife Swap" is just another way to get people on tv who otherwise wouldn't be. The reality shows are a nice gimmick because they are very cheap to produce. Game shows too like "Millionaire" which Disney beat to death. Because of this, "Wife Swap" will last the entire season. And it is better than "Trading Spouses". For whatever that's worth.

I haven't seen "Lost" yet, but am planning to do so tonight. It seems like it can only have limited potential. How far can you go with a plot like that. If it's successful, give it a second season.

ABC has seen a spike in the ratings over the last couple of weeks for a couple of resons;

1. NBC premiered "Joey" right after the Olympics, which was way too early.

2. The competition for "Lost" is weak. "Hawaii" is not a hit so far, and "60 Minutes" has it's own problems with the Dan Rather controversy.

3. FOX doesn't launch it's fall season until after the World Series. This may or may not affect ABC's ratings. It all depends on how well the World Series is received.

4. ABC always has a fairly strong fall for one reason and one reason only. MONDAY NIGHT FOOTBALL. This is a proven ratings winner and will always help the network during the fall season.

The real test for ABC will be November sweeps, and then after football season. Stay Tuned
 
A general raft of good fortune. As for the matter of degrading Eisner once again, a fie upon it all. Does no person here have a more pressing or accredited activity than picking out phrases and lines with the achieved intention of morphing the tone?

In regards to the CGI subject matter, Disney need only regard Dreamworks and Pixar as foes; after the bad press upon Shark Tales, it even now seems that the once invulnerable giants of the medium can now be challenged. I say go for it.



Rich::
 
I haven't watched Desperate Housewives and Wife Swap doesn't interest me, but LOST is my favorite show currently on (Alias is the other--both JJ Abrams). I love it. I think it'll last--there's a lot of places they can go plot-wise and I would never underestimate Abrams' imagination--he's come up with all sorts of plot twists on Alias.
 
WOW! I usually just generally lurk on this particular board, but I think it's so ridiculous how so many are eager to flame Disney/ABC for its recnt SUCCESS!!! Over the last few years I have slowly quit watching newtork TV (like a bazillion other people). I decided to give all three of these shows (DH, Lost, WS) a try and liked all three.

DH is original, funny and clever. It reminds me of what HBO is capable of running on Sundays at 9pm (with less exposed body parts, obviously). Mrs. Doodah and I will watch it regularly until further notice.

LOST is simply my kind of show -willingly suspend disbelief in order to follow some clever plot twists that make the viewer think. I will watch it until the writers betray the suspension of my disbelief. Then, like I did with X Files long ago, I will drop it like a hot potato. But for now... it is just fine by me.

WS is a good sociological study. Unlike others I am not ashamed to admit I am a fan of the reality show genre (except for those hideous hook-up shows like Bachelor, For Love or Money, etc.). Again, Mrs. Doodah and I will be watching. We love seeing millionaires find their comeuppance on rural farms and -ahem -"special sensitive people" get exposed to bubbas and bubbettes (and vice versa). Note here: I am a southern male so I can use "bubba" as an affectionate term.

All in all, BRAVO to Iger, Eisner and all who may have had a hand in greenlighting these projects. Far from predicting doom, I think this marks a turnaround for ABC. Thank (insert your higher power here) they didn't give us CSI: Orlando or an "According to Jim" spinoff
 
Mr. Doodah.......I generally agree with your sentiments regarding these shows. However, it is this that concerns me.
I will drop it like a hot potato. But for now... it is just fine by me.
It's hard to build the network around shows that people feel this way about. ABC needs some shows that are going to hold people for the long haul, and I don't think these shows will do it. I'm happy for ABC's success and I'm glad they have a few apparent hits. However, I'm not ready to say that ABC is in any kind of position to challenge CBS or the other networks ahead of them. Not yet.
 
Originally posted by Zippa D Doodah
WOW! I usually just generally lurk on this particular board, but I think it's so ridiculous how so many are eager to flame Disney/ABC for its recnt SUCCESS!!!

Who's flaming who?

Let's be real here. You can hardly call three weeks into a season SUCCESS!!! The facts speak for themselves. The real test for ABC will be after these shows have a chance to sink in. If they turn out to be hits. Great. If not. Too Bad. Keep lurking.
 
All that matters is the sweeps periods, the next of which is November.

If the three shows remain strong then, it will definitely help ABC.

In fact, they could do quite well in November. For the last few years, they have consistently been stronger in November because of Monday Night Football, and its strong pull with the 18-35 demographic. If they can add 2 or 3 shows to that, they could do very well.

The problem has come in February and May, when they no longer have MNF and have dropped to last. They'll need these shows to be strong in those months to really turn things around.

The points about the long term viability of the shows are valid, as they will need to sustain their popularity to be of any real help to ABC in the long run.
 
Maybe I wasn't clear about my feelings about Lost. Bottom line: It's a great show. I'm in.


Regarding "success", when a networks sucks as bad as ABC has since -oh -about the era of 'Happy Days' and 'Laverne and Shirley', a three-week good start is something to celebrate.
 
"Happy Days" and "Laverne & Shirley" went off the air some 20 years ago. The network has "sucked" for a long time, but the 90's saw some big hits like "Roseanne", "Home Improvement", "Who's The Boss", "Growing Pains", etc. On the drama side, don't forget "Thirtysomething" and even "NYPD Blue" is still here for one last season.

It's funny because Eisner ran ABC during the success of the 70's. But while running Disney, he has let the network slip. Most of the shows that I mentioned above died during after Disney bought the network.

Last season ABC finished a distant 4th place in the ratings with "Extreme Makeover: Home Edition" and "NYPD Blue" as their only hits. Neither of them even finished in the top thirty.

They needed Mark Burnett and passed on him. So CBS has "Survivor" and NBC has "The Apprentice." They killed several shows by moving them around too much (The Practice) or overexposing them (Millionaire). Then they tried to create franchises like "The Bachelor" and "The Bachelorette". These are not like the "CSI" and "Law & Order" franchises.

"Lost" is somewhat original but Stepford, I mean "Desperate Housewives" is not and will not last. It would be better in daytime.

As far as February sweeps goes, at least they still have the Oscars.
 
Originally posted by yensiD naF
"Happy Days" and "Laverne & Shirley" went off the air some 20 years ago. The network has "sucked" for a long time, but the 90's saw some big hits like "Roseanne", "Home Improvement", "Who's The Boss", "Growing Pains", etc. On the drama side, don't forget "Thirtysomething" and even "NYPD Blue" is still here for one last season.


Oops... I forgot those titans of TV. Dang! I had just gotten 'Who's the Boss?' deleted from my synapses and now its back:( . I think I may need therapy!

Seriously, I guess ABC did fare somewhat better in the early '90's with the shows you mentioned. Still, it wasn't exactly the gory days. I was too young for "Thirtysomething" when it was on, now I'm "Fortysomething". Is "NYPD Blue" still on? Dennis Franz must be 75 by now!
 
Originally posted by exDS vet
"Desperate Housewives" is an OK but strange show. It only appeals to women and it won't last.
I'm a 27 year old male.... it appeals to me and I enjoy the plot lines.

I haven't seen "Lost" yet, but am planning to do so tonight. It seems like it can only have limited potential. How far can you go with a plot like that. If it's successful, give it a second season.
I asked myself the same thing, but now they are starting to get into the "back" stories of the folks on the island before they crashed there. Also, J.J. Abrams imagination is crazy, I put nothing past him.
 
Originally posted by HauntedMansionFan
I'm a 27 year old male.... it appeals to me and I enjoy the plot lines.

I watched the 2nd episode of "Desperate Housewives" last night and I still think it's an ok show. It has it's share of intrigue and mystery, but I can see a lot from other programs in this one.

As for my comment about the female demographic, I to am a male (37 yrs old) and I still find the show a interesting, but I just can see it becoming a big hit.
 
Originally posted by Zippa D Doodah
Oops... I forgot those titans of TV. Dang! I had just gotten 'Who's the Boss?' deleted from my synapses and now its back:( . I think I may need therapy!

Seriously, I guess ABC did fare somewhat better in the early '90's with the shows you mentioned. Still, it wasn't exactly the gory days. I was too young for "Thirtysomething" when it was on, now I'm "Fortysomething". Is "NYPD Blue" still on? Dennis Franz must be 75 by now!

And TGIF was a success with Family Matters, Boy Meets World and the like.
 












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