Dynamic Ticket Prices - What we thinking?

[sethschroeder]

What is it:
Pricing can change over time without any announcement. There would be various tiers of prices and they adjust it to maximize profit.

My thoughts:
I am not sure what to think. I do know though that Disney seems to be running away from making trips easy to plan. I got a short reprieve with being able to prebook lightening lanes at least this last summer.

I remember why we liked WDW to start though: self contained, just wear a magic band, walk/bus everywhere, straightforward FP, and variety of quality food.

 

[VGCgroupie]

I’m thinking AP’s are looking even better now.

 

[Brian Noble]

When I read the actual comments, my sense of reading between the lines was: The CFO was talking about in-park costs, not ticket prices. One site paraphrases it as:

Although he sought to distance the new strategy from the unpredictable “airline-style model,” he acknowledged the similarities. He explained that Disney already uses variable pricing for hotels and date-based tickets, and the plan is to simply extend this existing, careful approach inside the parks while minimizing any potential negative guest reactions.

So, it is likely that the budget-to-the-penny folks will be annoyed, but it may not be the case that the same day's admission fluctuates wildly based on when you buy it.