Lewis joined DVC around late-2003 / early-2004. We were members for a year or so before he came on board and I couldn't tell you the name of his predecessor if my life depended on it. Lewis is MUCH more visible than whomever came before him.
(I seem to recall seeing the prior VPs name on the member website when we first joined. Of course, that was back in the day when the website had no individual user accounts and everyone used the password "welcomehome" to access it.

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For the most part I agree with what Chuck has said. Many of those little things that DVC used to do simply aren't sustainable when you have 10 resorts and 400,000 members. These days people play the "I hope my dues aren't paying for that!" card over things like referral literature, member magazines and anniversary giclees. Can you imagine the uproar if they were still passing out free baseball caps to all guests?
For better or worse, Lewis is DVC's figurehead. Certainly he has control over many aspects of the business and I won't argue that there are areas in which he as dropped the ball. But there are also changes made at WDW/TWDC over which he has no control. Chuck mentioned changes to package deliver--IIRC this was actually a resort-wide change to the current pickup system rather than having items delivered to rooms.
Some changes are necessary regardless of how they may impact individual members. The point reallocation comes to mind.
Many changes benefit one group of members at the expense of another group. Take the point banking changes, for example. We lost the ability to bank 25% of our points late in the Use Year while gaining the ability to bank 100% of points for a longer period. Good or bad? You decide.
IMHO Lewis is a convenient place to point a finger. Again, sometimes it's justified. Other times it borders on the absurd. You can't please all of the people all of the time, and JL is usually on the receiving end of any anti-DVC sentiment. The Internet is a great thing but just remember that each of us speaks for an audience of one. If you look far enough you'll find people complaining about the DVC Annual Pass discount or free Internet service. But you're welcome to question whether those posters represent any sort of majority.
BTW, DVC does still give out a fair amount of swag to members. You can get plenty of caps, lanyards, pins, Christmas ornaments, etc. by attending the weekly member meetings, special holiday events or even sailing on
DCL.
I do find it a bit humorous when some suggest that DVC is more sales-focused these days vs. having been more member-focused in years past. Apparently a free DVC baseball cap given in 1992 was a warm "thank you" gesture from the good folks at DVC while a free cap given in 2009 is just another attempt to market the DVC product. Hmmmm.....
