Analog TV shutdown delay poses problems
Viewer confusion, additional broadcaster costs among some of the issues
... But one big problem with extending the transition, critics warn, is that many TV viewers could be confused. A delay could also be expensive for broadcasters. And it could burden public safety agencies and wireless companies waiting for the airwaves that will be freed by the shutdown of analog signals.
... The message all along has been that analog signals would be shut off on Feb. 17. This aggressive campaign has pushed consumer awareness rates well above 90 percent, according to Megan Pollock, a spokeswoman for the Consumer Electronics Association. "We have been working for almost three years to educate consumers that this is the day," Pollock said. "How do we re-create that?... It will be hard to start over." It will also be costly forcing the government and industry to pour more resources into additional public service announcements and outreach efforts.
For many television stations, a delay would also mean the additional expense of continuing to broadcast both an analog and a digital signal for another four months. According to Randy Smith, president of WSET, the ABC affiliate in Lynchburg, Va., the electricity bill alone to operate some transmitters can run $20,000 a month.
A delay would also upend carefully mapped transition plans that many stations have had in place for months, if not longer.
... Emergency responders affected
TV stations are not the only ones concerned about a delay. The whole reason Congress is requiring broadcasters to go to digital signals is to free up valuable chunks of wireless spectrum for emergency-response networks and commercial wireless services. ... I
... Wireless industry issues
... But Qualcomm is lobbying against a delay. ... And it paid more than $550 million for spectrum being vacated by the digital transition to be able to expand the service in 25 markets, including Boston, Houston, Miami and San Francisco, beginning on Feb. 18. According to Qualcomm Chief Operating Office Len Lauer, a delay would cost the company tens of millions of dollars in additional payments to broadcasters to vacate their analog spectrum for another four months and in lost revenue from new markets.