I wish I sold on Etsy, alas I have no talent. But, I buy on there all the time and love all you Etsy sellers who feed my addiction. In fact, I had an Etsy package in the mail today! I think it must be difficult to make your items stand out with so many sellers. My best advice is to make sure you have attractive photos of your items, and I believe the key is to "tag" your items well, using as many of them as possible so that your items come up in searches. I have seen some sellers have 14 or more "tags" for one item. I do pay attention to seller feddback before I buy, however I recently purchased an item from a small seller with no feedback. I convoed her prior and felt comfortable enough to buy and it was a good transaction. I always make sure to give feedback when I buy. There is a seller niche for almost anything but I tend to buy vintage items, goats milk soap, items that are green (fabric sandwich/snack bags, fabric produce bags, market totes made from coffee and grain sacks), gift tags, and baby gifts (homemade bibs, etc)