Well my daughter did this and she is not a tart, nor am I planning her life as a tart. ITs fun for tween girls and that is it. They get a 'cute' hairdo (nothing slutty or tarty as you are implying), some glitter nail polish, light coloured eyeshadow and some lip gloss. She looked great afterwards and had a blast. I made an appt. and did not pay a deposit in January, and I also have an appt. for this Monday for her B-day and have not paid a deposit (or was asked for one). As for the store, it is called Club Libby Lu. Anyone with a tweenie daughter knows they love 'clubs' and to belong to 'stuff'. They have hit a marketing nail on the head with this one. I think $20 is extremely reasonable for the experience. They get to pick 5 little goodies, like lip gloss, body glitter, etc... to keep, and they get the makever for only $20. There is nothing wrong with little girls loving pink and purple and glitter. I would rather her be into that than wanting to wear black from head to toe and listen to heavy metal!
Go and have a blast! You will love it. They keep one chair open for walk-ins, but I would still call a couple weeks ahead for an appt, especially if it lands on a Fri-Sat-Sun. Those would be busy b-day party days.
They also sell tons of great stuff that little girls love - room decor, clothing,etc...