Im going through the same thing right now and its so difficult. The mattress business is such a racket -- you cant comparison shop because every store has a different name for the same model. The Heavenly Bed is made by Simmons, and I emailed Simmons and asked if they could tell me what a comparable model would be and they wont disclose that. They say that the HB is unique and you have to buy it from Westin. The Heavenly Bed is pretty affordable from Westin (around $1400 for a king) but that makes me concerned that its not really the top of the line (I have to think that Westin is not giving us a bargain price). As someone mentioned in a previous thread on this subject, a big factor in how comfortable the HB is is their sheets, pillows and comforters; its not just the mattress. If I can get a better quality mattress locally for the same price I want to do that. Im leaning toward getting a super pillow top Simmons Beautyrest and I think that will be pretty comparable to the HB.