The CD in the case is the Disney Gallery CD. It contains 300+ Professional Disny photos.
When you claim your photos, you will have 30 days to edit, add borders, etc and then order. Once you are ready to order you either add the Disney Photo CD to your cart or add the download option to your cart. Before you check out, enter the code from the insert in your Gallery CD and it will remove the cost of the Disc and standard shipping charge or the downloads from your cart. Then finish the checkout process.