Disney won't say what the latest plan is for Anaheim, but sources familiar with the planning process said Disney wants to mimic its Florida blueprint in Anaheim: add time-share units, bring its popular cruise line to the West Coast and zero in on high-end consumers with boutique hotels. New attractions for its lackluster California Adventure are in the works, and Disney is giving fresh consideration to its long-promised third theme park.
Now in complete recovery from 9/11 -- and sitting on a pile of cash after posting 30% revenue increases following its successful 50th anniversary -- Disney is looking ambitiously toward the future.
"It's about changing Anaheim into Orlando -- making this into a national and international tourist space," said blogger Jim Hill, a Disney watchdog.
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In Anaheim, there's no shortage of demand. Disney's three hotels -- the original Disneyland Hotel, Paradise Pier and the Grand Californian -- are operating at an extraordinary 93% occupancy. Citywide occupancy rates hover around 72%.
The company has slowly but steadily amassed 460 acres in Anaheim, including a prime chunk of strawberry fields down Harbor Boulevard from Disneyland that is the designated site of a third park.
And someone is approaching the field's neighboring landowners, trying to buy up land. Corona del Mar resident Benjamin Kraut, 81, said Disney offered to buy his 5 acres several years ago. Then, six months ago, a suitor Kraut declined to name offered him $14.5 million for the land where he co-owns a 90-unit apartment complex. He said it is not for sale.