Agreeing with what others say, it looks super generic. I feel like if you showed that concept art to someone with no context and asked what they think it is, they would probably say any of those generic modern looking high rises that seem to be popping up in every mid-large town. Then again, I also think the Grand Floridian villas looks kind of generic. They did a decent job matching the rest of the resort, but it just feels like it's missing the gables and charm of the original buildings.
I feel like this will always ruin my favorite Disney "secret" spot. I love the beach area around the luau cove and next to Fiji and Tuvalu. It's usually much quieter than the other beach spots around the lagoon and you can actually lie back and relax. Plus it has a great view of the fireworks. I have lots of great memories of getting something from Capt Cook and picnicing out there. Looks like from the picture the beach will still be there but I doubt it will be as quiet as before.
But my other question is just how fast is the DVC growing? I'm not a member so I'm out of the loop on a lot of stuff, but are they really selling so many units/memberships that they need to keep building these things?
If Disney is investing in another hotel building, I wish it was more value rooms. I think that's what a lot of people are looking for these days with prices for everything on a vacation (hotels, food, rental cars, flights, etc.) going up. I bet they could even do a super value level like Universal's Dockside and Seaside hotels and be successful. But I guess if people are still willing to pay for expensive rooms and expensive tickets they will keep making expensive hotels.