Disney's Best Kept Secret

[DancingBear]

How can they keep using this DVC marketing slogan for so many years? First, it's far from true considering all of the bus ads and kiosks and such. But second, if it WERE true even after all these years of using this slogan, then wouldn't that mean that marketing program is an utter failure?

Please, please, come up with something new!

 

[Geubux]

How about recycling an old one from National Lampoon:

Picture of a gun to Pluto's head;

"Buy DVC or the dog gets it."

Or more realistically, hold the gun to a WDW employee's benefit package:

"Buy DVC or the bennies get it"

 

[zulemara]

How about recycling an old one from National Lampoon:

Picture of a gun to Pluto's head;

"Buy DVC or the dog gets it."

Or more realistically, hold the gun to a WDW employee's benefit package:

"Buy DVC or the bennies get it"

In all seriousness, I think truthfully their best kept secret is what the hell they are doing with Pleasure Island.

 

[Peter Pirate 2]

In all seriousness, I think truthfully their best kept secret is what the hell they are doing with Pleasure Island.

Oh that's no "secret" ... They just don't know!

 

[skier_pete]

Last trip - I got a kick out of pointing at the new DVC contemporary tower (being built but not "announced" yet) and saying "Look! It's Disney's Worst Kept Secret!"

I then had to explain the joke to DW for 5 minutes.

Yes, I'm a Disney geek.

SkierPete

Recently Rejected Slogan changes:
"It's na-ta-timeshare!" (Similar to the na-ta-zu of AK.)
"Vacation ownership - now we own your vacation!"
"DVC - <<<JOIN US>>><<<JOIN US>>>>"
"Pre-pay your vacation for the next 40 years - and receive a free refillable mug!"

 

[Sorahana]

Last trip - I got a kick out of pointing at the new DVC contemporary tower (being built but not "announced" yet) and saying "Look! It's Disney's Worst Kept Secret!"

I then had to explain the joke to DW for 5 minutes.

Yes, I'm a Disney geek.

SkierPete

Recently Rejected Slogan changes:
"It's na-ta-timeshare!" (Similar to the na-ta-zu of AK.)
"Vacation ownership - now we own your vacation!"
"DVC - <<<JOIN US>>><<<JOIN US>>>>"
"Pre-pay your vacation for the next 40 years - and receive a free refillable mug!"

I was in a bad mood, this cheered me up a bit, lol.

The big secret: THE DVC IS NOT A SECRET OMG!!
(I don't get the slogan either, most people KNOW about it. And even up here I've seen commercials for it...awkward!).

 

[Todd&Copper]

Last trip - I got a kick out of pointing at the new DVC contemporary tower (being built but not "announced" yet) and saying "Look! It's Disney's Worst Kept Secret!"

I then had to explain the joke to DW for 5 minutes.

Yes, I'm a Disney geek.

SkierPete

Recently Rejected Slogan changes:
"It's na-ta-timeshare!" (Similar to the na-ta-zu of AK.)
"Vacation ownership - now we own your vacation!"
"DVC - <<<JOIN US>>><<<JOIN US>>>>"
"Pre-pay your vacation for the next 40 years - and receive a free refillable mug!"

Yeah, after one or two days of seeing all of the signs and billboards and resport TV ads, my DH didn't need any explaining when I pointed at a billboard and said "worst kept secret EVER."

 

[JessR]

 

[TisBit]

Here is a better question, when have ANY marketing programs been designed around facts. Disney's best kept secret is about as truthful as Disney's "affordable" commercials for the family of four.

 

[Fozzie`]

How about recycling an old one from National Lampoon:

Picture of a gun to Pluto's head;

"Buy DVC or the dog gets it."

That's what it's actually like.