Was this lie actually put forth by the Eisner folks?
Not at first it was a case where Eisner started to believe his own press. There was an intentional P.R. campaign surrounding the release of
Down and Out in Beverly Hills to convince Hollywood, Wall Street and Main Street that Disney was back. Then after the surge of animated successes
The Little Mermaid,
Beauty and the Beast,
The Lion King the company really started to fire on all cylinders.
Wall Street saw this and started to write about. Like all media, they look for the simplest story. This worked nicely with Michael Eisners...lets call it eagerness to get himself on camera as much as possible. Remember when he did the introductions to The Wonderful World of Disney? Most of the media ignored the work of Frank Wells (whos business management was the primary driver of the increased financial strength of the company) and all the groundwork that had been laid by Ron Miller (Touchstone, pushing animation, television). Again, complex stories dont work on three minute bits on CNBC.
And let it never be said that Eisner had any doubts about his own ability and his own genius. He quickly took the press accounts to heart and no one dares contradict the boss. It became especially easy when the people really responsible for the turnaround werent around anymore to defend themselves.
As Eisner assumed more and more power to himself, the need to display his own personal genius became more and more urgent. Truths became half-truths, conjecture was present as fact, history was reinterpreted by the winners.
Do you believe Roy E. didn't have the best interest of his father's company in mind when he did this?
The story of the Disney family feud should be the subject of an entire book. I could probably write a good fifty page summary here, but for everyones sanity I wont.
I think its impossible to really figure out how much of what happened was ego versus Roys belief the company could be run better. Roy himself had no desire to be CEO and it seemed like he left a lot of the pre-takeover decisions to Stanley Gold and Frank Wells. Certainly in the years that followed, Roys interest in the company as a whole as non-existent. Roy had his hobbies and hed dabble in Animation a bit, but he was absent for years at a time.
If pressed, Id say that Roy interests are in maintaining his own fortune, which he generally believes is based on the best interests of the company. Even the Save Disney campaign was centered, at its heart, around that fact the stock price had been stuck on low.