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Disney to enlist moms for help
Orlando Sentinel - September 10, 2007
As if Walt Disney World doesn't have enough strategies for marketing itself, the resort now is trying to create its own network of Disney-enthused mothers. The company is looking for 12 women to serve on a new "Walt Disney World Moms Panel." The committee, picked nationally, will promote Disney World vacations through a special Web site, disneyworldmoms.com. Disney said it wants mothers who have "a passion for the Walt Disney World vacation experience." As an incentive, the company is offering free vacation packages to panelists.