I like Disney Springs just fine the way it is, but if I was going to level a criticism at Disney Springs, that would have been it. While it's not completely like any other outdoor mall in the country, I wouldn't mind a little more "Disney magic" sprinkled in. What exactly that would be? I dunno...that would be for the Imagineers to figure out.
No, Disney Springs isn't a kid-centric place. I don't think it was designed to be. I think it was meant more for the parents or people there without kids. They have things there for kids to do shopping...World of Disney,
Lego, Marvel, and a few other toy oriented stores. But for the most part, it's a date night place if you're into shopping and dining, which I suppose could be part of the reason there aren't a ton of Disney touches around...to give parents a break from the Disney stuff if they want it.