I found this....
look at the T&C's, did you do this?
To help you make even more magical memories Book a ticket only, room only or package online before 12th December and receive a FREE official Walt Disney World guide book to make your stay even more magical.
Simply book with the Walt Disney Travel company for travel in 2013 to receive your free Birnbaum guide book.
Every area and attraction of Walt Disney World Resort is covered within the 9 chapters of this fantastic guide book. There is a whole chapter devoted to each of the theme parks: Magic Kingdom, Epcot, Disney's Hollywood Studios, and Disneys Animal Kingdom. Another chapter describes the rest of Walt Disney World, including Blizzard Beach, Typhoon Lagoon, Fort Wilderness and Downtown Disney.
Along with this, you will find information on a range of dining spots for the whole family, transportation options throughout the resort, helpful tips about your accommodation plus other Disney Resort hotels you can explore. Plus a variety of discount vouchers for you to enjoy during your stay.
Terms and Conditions:
2013 Free Guide Book offer only valid for new Walt Disney World bookings made between 27 August 2013 12 December 2013 inclusive, for travel 3 September - 31 December 2013 inclusive. Valid on; ticket only, room only, room and ticket, room ticket and dine air inclusive and cruise and stay bookings. Guide books subject to availability, while stocks last. Please allow minimum 7 days from date of booking to receive your guide book.