It is interesting to think about how the ROFR process works inside Disney. How many people review resale contracts? Who has to sign off on it? What exactly do they look at when deciding whether to sign off? I can envision all sorts of scenarios as to how it might actually work. We on this board are all very focused on the resale market and attempting to get good deals - from our vantage point, we just think, well, wouldn't you always try to ROFR the points being sold at the lowest cost and then flip them into direct? But, clearly, that doesn't seem to be the way it works (at least not now).
I could see just a few people being in charge of processing the ROFR reviews. And, they may well just rubber stamp things all day long unless and until they hear that there is need for points from a certain resort and UY - then, maybe they flip through their stack to find the first one that fits what is needed and say, ok, we'll exercise ROFR on that one.
Some of us would look at that process and think, but wouldn't you keep looking through your stack to make sure there isn't one being sold for less $/point? And, to us, $100/point vs. $120/point is a BIG difference - but, to Disney, it may not really be a big deal. Or, at least it doesn't seem to be their priority as to how they process ROFRs right now.
In other words, we all envision Disney caring as much about the resale market and maximizing value as much as we do, but as
@Brian Noble conjectured on the ROFR thread, it may just be monkeys stamping papers until they're told they need to find X, Y, or Z, and then they get their dart and throw it at their stack

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