The different stores have different types of sets. The Target ones have a doll and a handful of outfits and were $9.99 by us (chicago). TDS sets I think were like 22.50 (thought they were 19.50 in the catalog) and either come in a playset version (like a little castle or house, a doll, and a couple of dresses) or like a clear hard plastic suitcase with a handle and have a doll and lots of clothes. They are super cute and as far as I can see, they seem interchangeable with regular Polly Pockets. Hard to find now, though, at least TDS suitcase ones--have been trying for weeks to get a Sleeping Beauty set for a birthday present!!