They have a frequent shoppers card at the outlet store. I picked one up in 1998 and left it in my wallet figuring that I might never return to the store. Amazingly, we stopped in this past July on our drive down to WDW. They had a whole display full of Town Crier Mickey's, so I picked up a spare. We also got some of the colonial beanies, so the trip was well worth it. And I got to use my discount card. It's an interesting little store that IMHO is not worth going too far out of your way to visit. But if you are already in the HH vicinity, it makes sense to drop by to check out the bargains.