I started writing this yesterday when some were suggesting that they might take this game down since Enchanted Tales was announced that it's ending. With the new update, it might not be as relevant, but I think it's safe to say that DMK is FAR more popular than Enchanted Tales ever was. Going by Facebook, the Disney Enchanted Tales app page has 565 likes. The first few fan pages on Facebook had 2000 members, 470 members, and 75 members. Compare that to DMK. The app page has 173,769 likes, and the first few fan pages that show up on a search have 15,000 members, 10,000 members, and 6000 members. That's why Enchanted Tales was shut down - nobody was playing it. DMK seems very popular and it seems like a lot of people are spending money in the game. As for the story, I do think that's going by the wayside. I think we're all playing it quicker than Gameloft anticipated, so they never have the time to bring a big update with lots of characters like perhaps they were hoping for. So we'll probably get these small updates far more often. Just my $0.02.
And I'm happy I have the new update, just wish I didn't send everyone on 6-8 hour tasks before I updated.