Disney goin back to court over sequal?

[HB2K]

Another twist that I just remembered is that CAT is a sponsor at California Adventure. They have some big equipment parked in the Farm area-ette for the kids to climb on.

Now that is the funniest thing I've heard all day....

 

[KNWVIKING]

***"OK So now you're changing your arguement that Disney is in the wrong on this, and CAT should be happy Disney is using their trademarks as Disney sees fit?"***

I'm not changing anything,you're just avoiding the question I asked you. You claimed Disney were hypocrites- you still haven't shown me where they were hypocritical.

I'm not saying Disney is right or wrong about this, I just personally believe Caterpillar is looking for a little free publicity on this because IMO their brand or reputation is not being affected negatively.

But I'll ask you again: ..........., do you really think the kids that watch GotJ2 will ever associated Caterpiller as evil ? Do you believe Cat will lose income,market share or prestige because of this video ? Or is Cat just looking for a headline ?

 

[Another Voice]

I see this as CAT worrying about their corporate image and that of their industry in general. Instead of their products being seen as big-happy-fun-time-trucks, they've being presented as captailist-tools-destroying-diversity-hugging-good-guys. It's not an issue where thousands of kids all across Iowa are going to demand that their parents buy only John Deere equipment. They are in their rights to due so and they felt - for whatever reason - that a lawsuit is the only way to get Disney to notice.

At the same time this is not some big scheme by Disney to profit from the free use of yellow trucks. Someone was either asleep at the wheel or just plain didn't care enough to watch what they were doing. It doesn't really matter if CAT doesn't suffer a loss of market share - Disney did something wrong and it's not their call to decide that CAT is "not being affected negatively". It would be exactly the same situation if a cop on 'Law and Order' said "that serial killer loved Treasure Planet and watched it all the time...no wonder".

Usually something like this is taken care of with a few phone calls between suits in the company involved; I can only guess why there's a lawsuit here.

 

[Sarangel]

This is all very interesting, but I must ask you (collectively) to moderate your language. I've had to edit several posts that had inappropriate language in them. Kindly remember that there are children that read this board, and that we have a prohibition against most standard explatives.

Sarangel

 

[HB2K]

I'm not changing anything,you're just avoiding the question I asked you. You claimed Disney were hypocrites- you still haven't shown me where they were hypocritical.

I'm not saying Disney is right or wrong about this, I just personally believe Caterpillar is looking for a little free publicity on this because IMO their brand or reputation is not being affected negatively.

So CAT has no right to be upset that their company logo and brand name are being used by another company without their permission....and then they shouldn't care that their company logo is slapped on the "villans" of this movie like a NASCAR advertisement?

I don't know about you but I wouldn't want my product associated with the bad guys....and I do think it can negativly impact CAT's image....unless you're taking the stance that noone's going to bother to see the movie...

So let me get this straight....you don't see anything wrong with Disney hijacking another company's brand name and making them the villan of a movie, without said company's permission (or compensating them)? And further you think suing Disney to protect your trademarked logos & good will is nothing but a publicity grab?

Sorry but some companys apparently do_care what the public thinks of their brand. Only a select few could care less....

Care to guess who falls where in this dispute?

 

[DancingBear]

Whenever I read this thread, I can't stop thinking about the South Park episode where the kids are in a singing group that visits the rainforest as part of a "Save the Rainforest" campaign, but they end up hating the rainforest and being rescued by the guys with the bulldozers.

Believe or not, I'm with A-V on this one.

 

[KNWVIKING]

***"I don't know about you but I wouldn't want my product associated with the bad guys....and I do think it can negativly impact CAT's image...."***

Then we'll just have to disagree on this one. I don't think kids or any one of the BILLIONS of people who see this movie will care in the least that the 'dozers said CAT on them. Just as a side note... any time you see a big yellow earth mover lumbering down the highway or working in a field, what brand name pops into your head ? Is it Kaboto ? Deere ? Case ? Or just maybe everyone thinks CAT.

As for Villians: Hmmmm.... well, Kobe shirts are the #1 seller since he became a "villian".

Disney makes a lot of money selling Villians.

We're all hoping for the Villian theme park at WDW.

The Oakland Raiders fame comes from their bad boy, villian image.

In the world of the legal suits I'm sure Disney screwed up on this one. But IMO it was unintentional and in no way were they trying to cash in on Cat's brand name. I think Cat is making a mountain out of a mole hill.

 

[Planogirl]

I don't think that it matters if people will or won't care if the name Caterpillar is on the 'dozers or not. It's up to Caterpillar to decide how their logo is used and if they don't want to be featured in this movie, it's their call. I don't know what Cat's track record on environmental issues is but if they're sensitive about such things, I can understand their concern.

Disney messed up, plain and simple in my opinion.

 

[Tinks]

Believe me when I say I know of what I speak...the Disney sequel not only portrays CAT as the villian...it also shows George and his computer generated animal friends throwing animal feces directly at the CAT logo. CAT is NOT happy about this. As a large corporation, CAT is diversified. It also sells apparel for adults and children ( and toys for children!). While I'm sure millions of kids won't protest wearing CAT logo after watching the movie, there still remains the potential for substantial revenue loss on the part of CAT. Another Voice explained things very well. Someone at Disney was asleep at the wheel and CAT has a very good case. The reason Disney is balking at changing it is they already released the DVD to the distributors and it will cost them 1.1 million to recall the DVDs. Further, in the sequel, there are frequent jokes about "product placement." One scene has an elephant wearing New Balance shoes with the narrator asking viewers to guess what product is being displayed. Such jokes can make viewers think CAT approved the way it's equipment was used in the movie. It will be interesting to see what happens in this case. I say GO CAT!

 

[HB2K]

As for Villians: Hmmmm.... well, Kobe shirts are the #1 seller since he became a "villian".

Disney makes a lot of money selling Villians.

We're all hoping for the Villian theme park at WDW.

The Oakland Raiders fame comes from their bad boy, villian image.

So if it's good for everyone else, then CAT should be happy Disney did it for them right? If CAT wanted the bad boy image, don't you think they would have advertised themselves that way?

My problem with this Disney deciding they can portray another company's brand name however they see fit...yet Disney is ferociously protective of THEIR trademarks to the point that they forced a preschool to remove their characters from the walls of the class rooms.

That's hypocritical to me.