I think some people are missing the whole point. Companies have been putting characters on packaging for produce and other assorted healthy foods as a answer to parents complaints about kids wanting junk because of character representation and commercials so forth.
Now dont get me wrong any of these companies are about the money ( Disney as well) . But the means of this type of packaging is to help parents to convince kids to buy these healthier choices. i.e. Mickey cheese , pizza, apples, eggs , etc. .
There have been several articles written about this new move being done by several companies in a attempt to please parents and be more morally correct.
I even heard that certain major cereal manufacturers were going to limit and in some cases remove character representation on higher sugar type cereals.
Just like America has been waking up to the whole " Go green" concept , parents have been becoming increasingly aware of childhood obesity and the manufacturers are seeing this as a opportunity to jump on board .
Its all about the dollar but the end result is still a positive one.
I know I have one child inparticular that has a severe ocd with foods and this type of packaging can help. Take a kid that hates eggs but loves Mickey and you may have a fighting chance!
BTW I dont like all the Disney foods ( hamburgers , chicken , cheese all yucky)but the pizza , apple slices , and the eggs are all yummy!