Disney does not want or need FastPass+ Haters business!

[TooExcitedCantSleep]

It seems like Disney has decided to join the ranks of businesses that have recognized which customers are good for their business and bottom line----and those customers who are bad for business.

The park goers who used FastPass to the fullest extent are no longer welcomed or desired at Disney. They use up the most resources.....likely to pay the least when compared to others...... and are the most likely to maximize discounts and savings. This group gets their money's worth and some. It's no crime--- but with consumerism at an all time high------businesses have begun to scrutinize and profile their patrons----to identify who their ideal customers are and who their least ideal customers are.

Some restaurant buffets have resorted to banning certain people for eating up all the food or the choice items. These restaurants have gone on record stating---that they don't want the business of folks who eat more than the average guest. It does seem like Disney is taking a similar approach---just short of banning certain people.

The philosophy behind this is called the "Pareto Principle"--- where the common rule of the thumb in business is "80 percent of your sales come from 20% of your customers....also known as the 80-20 rule.

It means that only 20% of customers provide 80% of all profits. Inversely, it means 20% of customers suck up and devour an astonishing 80% of all resources, direct consumer costs, time w/customer service-- and wreak the most havoc. Disney wants to increase the 20% group and decrease the 80% group.

FastPass+ may be a weeding tool to cull those customers who Disney considers to be the least desirable and least profitable customers----which will free up all the resources to better address the needs of their best customers. All businesses know that the best customers are not always the ones who spend the most. Disney has now established terms or services that will only appeal to their most ideal customers. Those who don't like it will feel left out in the cold... for sure.

Businesses also know that they can always drum up temporary business quickly by throwing the least desirable and least profitable group of customers a bone every now and then.....in the form of some kind of discount or freebie and they will come a runnin'.

Disney will not get rid of FastPass+ ----- it's designed with this purpose in mind.

 

[Imhere]

Tl; dr

 

[mesaboy2]

It seems like Disney has decided to join the ranks of businesses that have recognized which customers are good for their business and bottom line----and those customers who are bad for business.

The park goers who used FastPass to the fullest extent are no longer welcomed or desired at Disney. They use up the most resources.....likely to pay the least when compared to others...... and are the most likely to maximize discounts and savings. This group gets their money's worth and some. It's no crime--- but with consumerism at an all time high------businesses have begun to scrutinize and profile their patrons----to identify who their ideal customers are and who their least ideal customers are.

Some restaurant buffets have resorted to banning certain people for eating up all the food or the choice items. These restaurants have gone on record stating---that they don't want the business of folks who eat more than the average guest. It does seem like Disney is taking a similar approach---just short of banning certain people.

The philosophy behind this is called the "Pareto Principle"--- where the common rule of the thumb in business is "80 percent of your sales come from 20% of your customers....also known as the 80-20 rule.

It means that only 20% of customers provide 80% of all profits. Inversely, it means 20% of customers suck up and devour an astonishing 80% of all resources, direct consumer costs, time w/customer service-- and wreak the most havoc. Disney wants to increase the 20% group and decrease the 80% group.

FastPass+ may be weeding tool to cull those customers who Disney considers to be the least desirable and least profitable customers----which will free up all the resources to better address the needs of their best customers. All businesses know that the best customers are not always the ones who spend the most. Disney has now established terms or services that will only appeal to their most ideal customers. Those who don't like it will feel left out in the cold... for sure.

Businesses also know that they can always drum up temporary business quickly by throwing the least desirable and least profitable group of customers a bone every now and then.....in the form of some kind of discount or freebie and they will come a runnin'.

Disney will not get rid of FastPass+ ----- it's designed with this purpose in mind.

Seems to me this approach would alienate their base, with consequences unclear.

 

[TooExcitedCantSleep]

Tl; dr

I'm sure.

 

[superdiz]

Not to mention to even the playing field out for those who have only gone once and don't know how to use the Fastpass to it's fullest extent.

Fastpass the way it was clogged the lines. I think we will end up seeing shorter wait times once the dust settles. With any new thing, there will be a learning period where glitches are worked out of the system.

I do feel like Disney wants to weed out the seasoned veterans who have APs and don't really spend as much on parks or resorts. I am ok with this because if every guest was an AP holder who brought their lunch in a cooler and bought glow sticks for the kids at Target, my Happy Place would be shutting down. I cannot have that!

 

[magicbob]

It seems like Disney has decided to join the ranks of businesses that have recognized which customers are good for their business and bottom line----and those customers who are bad for business.

The park goers who used FastPass to the fullest extent are no longer welcomed or desired at Disney. They use up the most resources.....likely to pay the least when compared to others...... and are the most likely to maximize discounts and savings. This group gets their money's worth and some. It's no crime--- but with consumerism at an all time high------businesses have begun to scrutinize and profile their patrons----to identify who their ideal customers are and who their least ideal customers are.

Some restaurant buffets have resorted to banning certain people for eating up all the food or the choice items. These restaurants have gone on record stating---that they don't want the business of folks who eat more than the average guest. It does seem like Disney is taking a similar approach---just short of banning certain people.

The philosophy behind this is called the "Pareto Principle"--- where the common rule of the thumb in business is "80 percent of your sales come from 20% of your customers....also known as the 80-20 rule.

It means that only 20% of customers provide 80% of all profits. Inversely, it means 20% of customers suck up and devour an astonishing 80% of all resources, direct consumer costs, time w/customer service-- and wreak the most havoc. Disney wants to increase the 20% group and decrease the 80% group.

FastPass+ may be weeding tool to cull those customers who Disney considers to be the least desirable and least profitable customers----which will free up all the resources to better address the needs of their best customers. All businesses know that the best customers are not always the ones who spend the most. Disney has now established terms or services that will only appeal to their most ideal customers. Those who don't like it will feel left out in the cold... for sure.

Businesses also know that they can always drum up temporary business quickly by throwing the least desirable and least profitable group of customers a bone every now and then.....in the form of some kind of discount or freebie and they will come a runnin'.

Disney will not get rid of FastPass+ ----- it's designed with this purpose in mind.

I'm not following your math. If 20% account for most of the profits, then why are they targeting the "masses" (80%)?

Tl; dr

I had to look that one up.

 

[disney1990]

Seems to me this approach would alienate their base, with consequences unclear.

Consequences will be apparent eventually. Disney cannot survive with just guests that stay on property and those guests off property are not happy - plus, those on property are not happy. People are not recommending Disney to their family and friends and are even discouraging. It may be ok right now. But the numbers will go down hill quickly and then it will take a very long time
(and lots of discounts) to get those people back. Disney's core kept them going through the bad economy and now, Disney doesn't need them? Think again Disney? You don't want your core guests upset in the long run.

 

[disneydentist]

The math might not be perfect but the concept is likely sound. Disney wants to maximize profits while minimizing expenditures. If this means alienating some longtime, frequent visitors then so be it. Someone with an AP who makes multiple visits per year while staying and eating offsite isn't really that valuable to Disney. An infrequent visitor who stays and eats onsite using a multiday ticket is.

 

[d-r]

I said it once before, but it was the annual passholders, dvc members, and florida residents who kept those parks open when everyone was afraid to travel and the economy went south. When they were shuttering entire resorts, when they were discussing alternating park opening days it wasn't the causual once-every-few-years guests or international guests that kept it alive. All it takes is one more wall street crash or one more oil crash or one more fear off terrorism and they will be begging for those reliable customers back.

I think you are wrong, by the way, in interpreting this as trying to maximize the casual guest at the cost of the experienced guest. I think it is more about trying to get everyone locked in to staying on property, the same basic strategy they have been doing for the past 40 years.

 

[mesaboy2]

The math might not be perfect but the concept is likely sound. Disney wants to maximize profits while minimizing expenditures. If this means alienating some longtime, frequent visitors then so be it. Someone with an AP who makes multiple visits per year while staying and eating offsite isn't really that valuable to Disney. An infrequent visitor who stays and eats onsite using a multiday ticket is.

I don't think their value is as obvious as others, but I think they bring things to the table that one-time visitors do not. Gonna be a long time if ever before we know.

 

[disney1990]

I don't think their value is as obvious as others, but I think they bring things to the table that one-time visitors do not. Gonna be a long time if ever before we know.

I don't think it will take that long to find out- but will take longer to reverse and correct.

 

[Angel Ariel]

I find it interesting that it continues to be OK to use certain names for one side of the FP+ debate, yet if similar tone were used on the opposing side, it would be wrong.

 

[Darkside]

Never knew the 20/80 rule was called the pareto principle. I think your write up is spot on. Disney's product is service. They will do their best to maximize service. We stay at a deluxe resort every year and could not understand why fast passes would be gone for the day when we arrived at the park. It was pretty annoying, in fact it took 2 trips to finally get on the Toy Story ride. Personally, I have no problem if the new system alienates some people and makes some people go to another park.

 

[mejo]

It seems like Disney has decided to join the ranks of businesses that have recognized which customers are good for their business and bottom line----and those customers who are bad for business.

The park goers who used FastPass to the fullest extent are no longer welcomed or desired at Disney. They use up the most resources.....likely to pay the least when compared to others...... and are the most likely to maximize discounts and savings. This group gets their money's worth and some. It's no crime--- but with consumerism at an all time high------businesses have begun to scrutinize and profile their patrons----to identify who their ideal customers are and who their least ideal customers are.

Some restaurant buffets have resorted to banning certain people for eating up all the food or the choice items. These restaurants have gone on record stating---that they don't want the business of folks who eat more than the average guest. It does seem like Disney is taking a similar approach---just short of banning certain people.

The philosophy behind this is called the "Pareto Principle"--- where the common rule of the thumb in business is "80 percent of your sales come from 20% of your customers....also known as the 80-20 rule.

It means that only 20% of customers provide 80% of all profits. Inversely, it means 20% of customers suck up and devour an astonishing 80% of all resources, direct consumer costs, time w/customer service-- and wreak the most havoc. Disney wants to increase the 20% group and decrease the 80% group.

FastPass+ may be weeding tool to cull those customers who Disney considers to be the least desirable and least profitable customers----which will free up all the resources to better address the needs of their best customers. All businesses know that the best customers are not always the ones who spend the most. Disney has now established terms or services that will only appeal to their most ideal customers. Those who don't like it will feel left out in the cold... for sure.

Businesses also know that they can always drum up temporary business quickly by throwing the least desirable and least profitable group of customers a bone every now and then.....in the form of some kind of discount or freebie and they will come a runnin'.

Disney will not get rid of FastPass+ ----- it's designed with this purpose in mind.

It is not designed to get rid of people, it is designed so that everybody is even. They want everybody to get the same shot at the good fp. If people cannot handle that then yes they may leave but Disneys plan was not to get rid of them

 

[Planogirl]

It is not designed to get rid of people, it is designed so that everybody is even. They want everybody to get the same shot at the good fp. If people cannot handle that then yes they may leave but Disneys plan was not to get rid of them

Everyone always had a shot at the best fastpasses. They just changed the delivery mechanism and made it a bit hard (for now) for the offsite guests.

 

[Angel Ariel]

It is not designed to get rid of people, it is designed so that everybody is even. They want everybody to get the same shot at the good fp. If people cannot handle that then yes they may leave but Disneys plan was not to get rid of them

It isn't designed for fairness. Disney have clearly stated in the press that MM+ (not FP+, MM+) was designed to keep people on Disney property, and thus spend more money with Disney and not with their competitors.

FP+ is what they are using to get people to use MM+...nothing more, nothing less.

 

[crostorfer]

It is not designed to get rid of people, it is designed so that everybody is even. They want everybody to get the same shot at the good fp. If people cannot handle that then yes they may leave but Disneys plan was not to get rid of them

No it's not. NO, IT'S NOT! IT'S NOT, IT'S NOT, IT'S NOT!

For the love of all that is holy, can we quit using the word "fair" in these discussions. It's been proven, from the mouths of Disney executives, over multiple shareholder meetings, conference calls, and interviews, that "fair" has absolutely nothing to do with FP+. They DON'T CARE about fair. It was designed to keep visitors, and more importantly their money, on property. They didn't give a rat's patootie how many FP- people had before, if they did they just would have kept the old system and limited to you 3 per day.

 

[Poly-Anna]

This thread is correct. Disney is gearing it's focus on that 20 percent as mentioned and putting aside the Annual Passholders and loyal visitors. It's done the exact same thing with it's cruise line and all the restrictions it implemented this year for on board bookings. DCL would rather focus on the first time cruisers who would spend more money than the repeat loyal guests who might spend less. It's all about business, but I think Walt did not have this in mind. Disney - you are losing loyal customers. Do you care?

 

[Cyrano]

No it's not. NO, IT'S NOT! IT'S NOT, IT'S NOT, IT'S NOT!

For the love of all that is holy, can we quit using the word "fair" in these discussions. It's been proven, from the mouths of Disney executives, over multiple shareholder meetings, conference calls, and interviews, that "fair" has absolutely nothing to do with FP+. They DON'T CARE about fair. It was designed to keep visitors, and more importantly their money, on property. They didn't give a rat's patootie how many FP- people had before, if they did they just would have kept the old system and limited to you 3 per day.

1,2,3, breath and relax

 

[crostorfer]

1,2,3, breath and relax

The word "fair" has become my new pet peeve, LOL.