That's because you hit debit instead of credit. Debit cards are to be used as a credit card to earn points. I don't ever enter my pin for purchases. Can't earn points on debit card purchases.
Swipe card, hit credit or if nothing prompts tell the cashier it's credit or hit the red cancel (cancel for credit) button if it asks for your pin and then sign (or not, sometimes no signature required for under a certain amount). Then you've just earned rewards.
Thanks so much! This was very helpful!
But the real value for me is, as a pp said, in the perks. Last trip, DS and I got to do the private photo thing at Epcot, and that right there made the entire fee worth it, and then some. So neat to have characters to yourself for a few minutes, and the free photo made it even better!! Was an awesome experience.