I understand that Disney is a business and they are out to make money - I really do. That's why the ticket, food and room price increases irritate me but I keep going. I just think that a "resort fee" is an underhanded, sneaky - well, crappy way to make more money. It's bad enough that there are so many taxes and other fees added onto a hotel room price (not just at Disney), but this is another way you see a room price when you first look online, and then the total is so much higher. In fact, this is worse. Because all of that other stuff shows up on the total when you book, and if I remember right from other hotels with resort fees you don't see those until the bill at the end of the stay. Maybe Disney would be different on that and you would see it when you put the room in your cart, at least that would be better.
I would so much prefer the room just be $15 more, I know it's a mental thing but it's just the way I feel. Then keep what we already get for "free" free. Again, it's the principle of it.