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Disney CEO Sees Revenue Of $50 Million Annually From Movie Downloads
September 19, 2006: 13:19 p.m. EST
NEW YORK -(Dow Jones)- Walt Disney Co.'s chief executive said 125,000 movies were sold in the first week of the company's heralded movie-download deal with Apple Computer Inc.
Robert Iger said the downloads brought $1 million in incremental revenue and said he's "extremely confident" Disney can pull in $50 million a year in incremental revenue from digital movies, at little additional marketing expenses for the media titan.
"Clearly, customers are saying to us that they want content in multiple ways," Iger said at an industry conference Tuesday that was broadcast on the Internet. "We are very, very bullish on consumption of electronically delivered media."
Last week, Apple ended fevered speculation by announcing a movie download addition to its iTunes service. Initially, iTunes will offer 75 movies from Disney studio properties, which include Pixar, Miramax and Touchstone.
Dow Jones Newswires 09-19-06 1319 ET
September 19, 2006: 13:19 p.m. EST
NEW YORK -(Dow Jones)- Walt Disney Co.'s chief executive said 125,000 movies were sold in the first week of the company's heralded movie-download deal with Apple Computer Inc.
Robert Iger said the downloads brought $1 million in incremental revenue and said he's "extremely confident" Disney can pull in $50 million a year in incremental revenue from digital movies, at little additional marketing expenses for the media titan.
"Clearly, customers are saying to us that they want content in multiple ways," Iger said at an industry conference Tuesday that was broadcast on the Internet. "We are very, very bullish on consumption of electronically delivered media."
Last week, Apple ended fevered speculation by announcing a movie download addition to its iTunes service. Initially, iTunes will offer 75 movies from Disney studio properties, which include Pixar, Miramax and Touchstone.
Dow Jones Newswires 09-19-06 1319 ET
