If you have the standard Disney Visa you get 1% back in Disney Dollars on your purchases. Sometimes they run specials where you can get 5% back on certain types of purchases, but you have to receive the offer and enroll. Not everyone receives the offers. The premium Visa gives 2% back on your purchases. You transfer the Disney Dollars to a gift card and you can use it to pay for
Disney vacations, purchases at Disney gift shops, buy movies, see Disney movies in theaters, and a number of other things. I think all that information is on their website.