https://thewaltdisneycompany.com/news/infinity-vision-movie-theaters/
The Walt Disney Studios and Global Theatrical Exhibition Partners Launch ‘Infinity Vision’ — The Ultimate Premium Moviegoing Experience
On stage today at CinemaCon®, The Walt Disney Studios announced the launch of
Infinity Vision, a new certification for premium large format (PLF) theaters. Done in collaboration with global theatrical exhibition partners, Infinity Vision will signify to audiences which auditoriums offer the biggest, brightest, and most immersive cinematic experiences.
Infinity Vision sets a new benchmark for theatrical presentation, certifying auditoriums that meet rigorous technical standards, including a focus on:
- The largest screens for maximum scale
- Laser projection for superior brightness and clarity
- Premium audio formats for fully immersive sound
With over 75 domestic and 300 global exhibitor PLFs currently available to consumers, the goal of Infinity Vision is to help audiences identify the best theatrical experience. Beginning with the September re-release of Marvel Studios’
Avengers: Endgame and followed by the highly anticipated December release of Marvel Studios’
Avengers: Doomsday, audiences will be able to seek out Infinity Vision-certified screens and see the film on the grandest possible scale, exactly as intended.