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Perhaps there is an "Iger curse" LOL - he leaves the first time and covid shuts down the world. This time, the tech investments blow up and ABC has a new disaster on its hands.

https://pagesix.com/2026/03/25/holl...-sora-shutdown-makes-it-a-trifecta-of-losses/

Nightmare start for new Disney CEO as Sora shutdown makes it a trifecta of losses​


Published March 25, 2026, 9:45 a.m. ET

Josh D'Amaro has had a rough start as Disney's new CEO. Getty Images

This can’t be how Josh D’Amaro wanted to start his new job.

Following the abrupt cancellation of “The Bachelorette” over Taylor Frankie Paul’s domestic violence issues, D’Amaro — who only started as CEO last week — has yet another debacle on his hands after it was announced on Tuesday that OpenAI was shutting down its Sora video app.

The announcement which sent shockwaves through the media and tech worlds scuttled the $1 billion deal that Disney entered into with OpenAI that created a huge amount of bad blood between Disney and the town’s creative community.

When OpenAI first released Sora last year to the public, users immediately began creating videos that included all sorts of well-known, and Hollywood-owned, IP. That touched off a legal firestorm that ended with OpenAI backtracking and putting guardrails in place to try to prevent IP infringement. So when Disney announced it would be licensing hundreds of its most valuable characters to Sora, much of the industry was aghast. The Writers Guild said the deal appeared to “sanction [OpenAI’s] theft of our work.”

Three months later, Disney now has another problem on its hands — an optics one. Sources tell Page Six Hollywood that with Sora shutting down, the content deal with Disney is dead as is the company’s $1 billion equity investment in Sora. Perhaps even more shocking, P6H hears, is that Disney only found out about OpenAI’s decision very recently. (One source added that Disney and OpenAI didn’t get very far on the licensing part, and no money ever changed hands.)

When it was first announced, the deal was considered precedent-setting as it was the first major partnership between OpenAI and Hollywood. Just last month, Disney was teasing that user-generated videos from Sora were coming to Disney+, and that in spring the OpenAI partnership would really start to make an impact. (Interestingly, D’Amaro didn’t bring up OpenAI during last week’s shareholder meeting even when he answered a question on how Disney views the use of AI.)

The question is how could Disney — not known as a fly by the seat of its pants company — get caught so off guard? Before he became CEO, D’Amaro was instrumental in helping his predecessor Bob Iger land some of Disney’s biggest tech-focused deals. D’Amaro was part of Disney’s $1.5 billion investment into Epic Games, which many believe helped win him the CEO job. When D’Amaro was tapped to succeed Iger, Disney board chairman James Gorman made it a point to namecheck the exec as being involved in the OpenAI deal.
Josh D'Amaro, Chairman of Disney Experiences, speaks at the grand opening of the Zootopia-themed land at Shanghai Disney Resort.
Josh D’Amaro speaks at the grand opening of the Zootopia-themed land at Shanghai Disney Resort. VCG via Getty Images

Making the timing in this even more curious: On Monday, OpenAI published a blog post on best practices to use Sora safely.

P6H also reported last week, that OpenAI CEO Sam Altman was in town holding court at Tower Bar during Oscars weekend as Disney execs Dana Walden and Debra OConnell dined across the room.

Adding to D’Amaro’s woes, the Sora news came hours after Epic laid off over 1,000 employees due to a “downturn in Fortnite engagement.”
Am I missing something? I feel like these aren't "disasters." Challenges, sure, but the "nightmare" Chapel fell into (covid) was very different and decidedly terrible. I feel like the bigger challenge here is the Epic Games one--hopefully he'll learn from that. But it doesn't seem like a disaster to me.
 
Am I missing something? I feel like these aren't "disasters." Challenges, sure, but the "nightmare" Chapel fell into (covid) was very different and decidedly terrible. I feel like the bigger challenge here is the Epic Games one--hopefully he'll learn from that. But it doesn't seem like a disaster to me.

Yeah, I mean, they didn't actually spend any money on the Sora deal. Heck, considering how it was received, it might even be a GOOD thing.
 
Am I missing something? I feel like these aren't "disasters." Challenges, sure, but the "nightmare" Chapel fell into (covid) was very different and decidedly terrible. I feel like the bigger challenge here is the Epic Games one--hopefully he'll learn from that. But it doesn't seem like a disaster to me.
A good question - I think what people are missing is the opportunity to get into the AI game. It seems like these days a business, any business, has to have an AI presence. If an analyst sees that happening then it's a good stock to invest in. If they think a company is falling behind, then they take their money elsewhere.
 
Am I missing something? I feel like these aren't "disasters." Challenges, sure, but the "nightmare" Chapel fell into (covid) was very different and decidedly terrible. I feel like the bigger challenge here is the Epic Games one--hopefully he'll learn from that. But it doesn't seem like a disaster to me.
Absolutely, it's just not a great way to start your tenure as CEO, especially given recent history and the way today's media and internet blows all things Disney out of proportion.

And to be honest, covid WDW shutdowns were not the fault of Iger's curse, that was all my fault - after a decade or two of toying with the idea of buying DVC, we finally bought in 2 months before the world shutdown and had to wait nearly 2 years to actually use it. Sorry people!
 

Yeah, I mean, they didn't actually spend any money on the Sora deal. Heck, considering how it was received, it might even be a GOOD thing.
I happen to agree with that but as I have said on here a few times over the years, the initial decision is yet another thing that calls upper managements judgment into question
 
A good question - I think what people are missing is the opportunity to get into the AI game. It seems like these days a business, any business, has to have an AI presence. If an analyst sees that happening then it's a good stock to invest in. If they think a company is falling behind, then they take their money elsewhere.
Which makes me wonder WHY. This feels like going to college in the 00s - you just went because a degree was expected. Did I need my BA to get my job? No, but I /had/ to have it. I work in IT and it was a BA in History. Now young adults know that is bogus and that there is choice - companies look at other credentials as much if not more.

AI is a tool; it will work for some things, and won't for others. It's NOT ready for prime time in a lot of ways. This insistent demand that EVERYONE use it just to say they are is ludicrous. I just had to assign a bunch of licenses this morning to folk for a tool they don't need and don't know how to use because a client wants AI. I've seen two huge flubs with AI in my industry, one even impacted this client directly, and they STILL insist. Usually we adopt new tools naturally as they grow to fit a need. Instead we are wildly looking for ways to make AI make sense in our workflows. It's taking time out of our day and I'm sorry, but it feels totally stupid.

Everyone who is invested just needs the AI money machine to keep whirling. Its the only thing that makes sense about this.
 
So this ex-exec certainly sounds a little cranky! Lets play a little game and guess who it is...Chapek would be an obvious choice, or maybe our old friend Nelsen. He's probably still bitter but not sure he ever had much interaction with Josh...any other guesses?

Not-so-magic kingdom: Epic Games, Taylor Frankie Paul and OpenAI pose challenges to new Disney CEO in first week on job​


https://nypost.com/2026/03/25/busin...mbarded-with-challenges-in-first-week-on-job/

Disney’s $1.5 billion investment in Epic Games – which was led by D’Amaro, who previously ran the Mouse House’s theme parks, consumer products and games – faced uncertainty as the video game maker axed 1,000 jobs this week after its new Fortnite games flopped with fans.

“Josh got picked [as CEO] on Epic Games and on AI and technology and ‘risk taking’ — which is pretty funny since he has never taken a career risk in his life after 23 years working his way up step by step in parks and resorts,” a former Disney exec told The Post on Wednesday.

“OpenAI and Epic Games are supposedly key to Disney’s future — unless they aren’t — so what is the future?” the source added.

As for what D’Amaro can do to right the ship, the ex-exec said he could “shape and articulate an actual plan besides vague platitudes.”

Disney did not immediately answer a request for comment.
 
Am I missing something? I feel like these aren't "disasters." Challenges, sure, but the "nightmare" Chapel fell into (covid) was very different and decidedly terrible. I feel like the bigger challenge here is the Epic Games one--hopefully he'll learn from that. But it doesn't seem like a disaster to me.
I agree with you - it's hard to pull apart everything going on right now but I can't imagine any of these three things are having a big impact on the stock. Epic losing some steam is a mild disappointment but the Disney investment there is $1.5B - with 1.8B shares outstanding you're talking about them having $0.83/share invested in Epic. The issue there is perhaps not getting the IP exposure and growth impact they wanted, but this is still peanuts and I would still call the investment a smart move - it could yet work out.

The AI "fail" is more about not getting another vector for growth. The ABC issue is a silly one timer that is largely not relevant long term.

By way of comparison, Royal Caribbean and United Airlines are down 16-17% the last month, Norwegian is down 25%. Disney is down 13%. The only important challenge D'Amaro is facing right out of the chute is the oil price spike and the potential for it to lead to challenges for travel dependent businesses. I think Disney is in better shape to ride that out on the experiences side than most, but it could still be painful. They've already called out the headwind from international travel and that was before oil pushed higher.

All of this I think overshadows the inflection point they've hit on the media side where DTC growth can outweigh legacy declines going forward. We'll see - volatility certainly ahead for the short term!
 
The only important challenge D'Amaro is facing right out of the chute is the oil price spike and the potential for it to lead to challenges for travel dependent businesses. I think Disney is in better shape to ride that out on the experiences side than most,
Agree. At least in the shorter term. People visiting now had made their plans long ago and the spike in gas prices or the long lines at airports aren't enough to cause many of them to cancel their plans. Again, short term.
Longer term though, if these things don't get resolved the entire tourist industry is going to suffer.
 
The ABC issue is a silly one timer that is largely not relevant long term.
Agreed but it will be a costly silly issue, estimates put the losses at $50M (at a minimum) for the cancellation and that's before the inevitable lawsuits. And this points to something I mentioned above about the tech investments - poor management decisions. Who in their right mind builds a show around someone convicted of domestic abuse with the real possibility that kids were involved (not to mention its brought to your living rooms by a company built around kids)? That person should not still be employed IMHO.
 
By way of comparison, Royal Caribbean and United Airlines are down 16-17% the last month, Norwegian is down 25%. Disney is down 13%. The only important challenge D'Amaro is facing right out of the chute is the oil price spike and the potential for it to lead to challenges for travel dependent businesses. I think Disney is in better shape to ride that out on the experiences side than most, but it could still be painful. They've already called out the headwind from international travel and that was before oil pushed higher.
While I agree with most of this, some context - The travel stocks noted are all up 20% + in the last year, while DIS is down 4% (including the latest down-ticks). DIS has been more or less flat for the last 4 years (since the covid/streaming spike) while the S&P has gained around 60%. That about sums up my frustration (and I would think any long term investor) with the stock, and therefore the management team. Its got so many good stories to tell, but they just can't convince investors. When does that change?
 
https://www.wsj.com/business/media/...arket-is-collapsing-230be437?mod=hp_lead_pos7

See How Hollywood’s Job Market Is Collapsing
Studios are making fewer movies and shows than they did just a few years ago. The ones they do make are increasingly being shot outside the U.S.

By Nate Rattner and Ben Fritz
March 30, 2026 - 11:50 am EDT

BURBANK, Calif.—U.S. Rep. Sydney Kamlager-Dove was finishing an acupuncture session recently when the woman pulling needles out of her back surprised her with a question: “Can you do anything to help bring back entertainment jobs?”

The California Democrat shared the story at a recent congressional hearing in this Los Angeles suburb home to Disney and Warner Bros. Witnesses testified about the devastation caused by a nationwide downturn in television and film production that has hit California particularly hard. Noah Wyle, star and executive producer of “The Pitt,” called it “a near cratering of our once thriving industry.”

Hollywood studios are making significantly fewer movies and television shows than they did just a few years ago. The ones they do make are increasingly being shot in other countries and states that offer more generous tax subsidies.

The result: a 30% drop in employment from a late-2022 peak for actors, carpenters, costumers and the hundreds of other professions that make movies and TV shows, according to Labor Department data. In production hubs like Los Angeles, the economic pain that has followed is apparent to everyone, including Kamlager-Dove’s acupuncturist.

Much of the discussion at the Burbank hearing focused on a possible federal production tax incentive to help bring jobs back to the U.S. The U.K., Canada and Australia all have programs that, combined with local incentives, can refund nearly half the money a studio spends locally on a production.

Most big-budget movies and a growing number of TV series now shoot overseas to take advantage of those tax credits. Some are shooting in non-English-speaking countries like Hungary, where labor and construction costs are particularly cheap.

California last year more than doubled the size of its state tax incentive, though experts say it still isn’t as attractive as those in New Jersey, New York or Georgia. Studios, labor unions and soundstage owners have all been lobbying the Trump administration and Congress to support a federal incentive of around 15%. When combined with state incentives that typically range from 20% to 40%, backers believe it would be enough to bring most Hollywood productions back to the U.S.

Repatriating production would be only a partial solution. The other reason entertainment workers are struggling is economic incentives have driven their employers to produce less.

The early 2020s marked the apex of a production boom known as “peak TV,” during which streaming services like Netflix, Amazon Prime Video, Disney+ and HBO Max tried to add subscribers as fast as possible.

By the time strikes by actors and writers ended in 2023, Wall Street was demanding that streaming services give priority to profits over growth. The easiest way to get into the black was to cut production spending.

The production slowdown has been especially acute for behind-the-scenes craftspeople who make up the bulk of the entertainment industry’s middle-class. Last year, they worked 36% fewer hours than in 2022, according to the International Alliance of Theatrical Stage Employees, the union that represents most of them. IATSE members must work a certain number of hours to qualify for health-insurance coverage.

The biggest question now is whether the current downturn is temporary. Production has come back from past dips, whether caused by recessions, strikes or disruptive new technologies.

But the nature of entertainment is changing significantly. Until recently, most of what was available to watch on a screen came from Hollywood. Now people are spending a growing share of their leisure time watching video on YouTube, TikTok and Instagram produced by amateurs or small production companies using nonunion labor.

Sports have become a key driver for streaming subscriptions and linear TV viewership. Escalating costs for NFL and NBA rights mean entertainment companies have less money to make movies and TV shows.

Artificial intelligence, meanwhile, could eliminate more production jobs or spark a new production boom if the technology enables content to be made less expensively.

The nightmare scenario is playing out in Los Angeles, where a century-old entertainment economy is evaporating with no signs of a turnaround on the horizon. Many worry Hollywood will soon resemble Detroit after the decline of the auto industry, with corporate headquarters still located here, but little of the actual work.

Write to Nate Rattner at nate.rattner@wsj.com and Ben Fritz at ben.fritz@wsj.com
 


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