https://deadline.com/2026/01/box-office-stranger-things-finale-1236660176/
Exhibition wants Netflix to commit to theatrical runs more, and the streamer will have contractual obligations to filmmakers once they complete their acquisition of Warner Bros.
Stranger Things finale is something of an olive branch to exhibition, and a means for Netflix to experiment and dip their toes into the theatrical business. Netflix Co-CEO Ted Sarandos has waffled in his messaging on theatrical telling analysts on an earnings call post the success of
KPop that Netflix prioritizes their first run movies for the service. Post Netflix firming up its bid for Warner Bros, Sarandos has changed his tune, telling the media, ““There’s been a lot of talk about theatrical distribution, so we want to set the record straight: we are 100% committed to releasing Warner Bros. films in theaters with industry-standard windows.” The town continues to worry what “traditional” means for Netflix.
Sources have told Deadline that Netflix have been proponents of a 17-day window which would steamroll the theatrical business, while circuits such as AMC believe the line needs to be held around 45 days.