wabbott
DIS Veteran
- Joined
- Aug 4, 2021
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- 6,473
Reading this book now - very interesting find that answers some questions about how parks are run.
Three Years in Wonderland
The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park
By Todd James Pierce
https://www.upress.state.ms.us/Books/T/Three-Years-in-Wonderland
Pg 81: "One of the most interesting things Woody and Price discovered while visiting these parks concerned the importance of a line. It was Woody's observation that it didn't matter how good a ride was, if it didn't have a line, people wouldn't buy tickets for it. And so, as plans for Disneyland developed, Woody looked for ways to insure that every ride would most always have a line, even if that line was composed of just a few people. One of his suggestions was to open rides gradually, managing the number of customers they could accommodate each hour. For that Jungle River ride, maybe the park could run just two or three boats in the morning, when the park was empty, allowing the lines to build. As more customers entered the line, more boats could be added, keeping the line at about 150 people. Woody believed that 'the line' was magic: people attracted more people."
Any theories on why this phenomenon is? Is it that when you tell a customer he cannot have "instant gratification" that makes him want it even more? Remember the "car shortage" of a year or two ago? Drove people nuts - they paid way above sticker price just to have a 'place in line' for delivery. The same with the 'housing shortage.' That sent prices through the roof.
Three Years in Wonderland
The Disney Brothers, C. V. Wood, and the Making of the Great American Theme Park
By Todd James Pierce
https://www.upress.state.ms.us/Books/T/Three-Years-in-Wonderland
Pg 81: "One of the most interesting things Woody and Price discovered while visiting these parks concerned the importance of a line. It was Woody's observation that it didn't matter how good a ride was, if it didn't have a line, people wouldn't buy tickets for it. And so, as plans for Disneyland developed, Woody looked for ways to insure that every ride would most always have a line, even if that line was composed of just a few people. One of his suggestions was to open rides gradually, managing the number of customers they could accommodate each hour. For that Jungle River ride, maybe the park could run just two or three boats in the morning, when the park was empty, allowing the lines to build. As more customers entered the line, more boats could be added, keeping the line at about 150 people. Woody believed that 'the line' was magic: people attracted more people."
Any theories on why this phenomenon is? Is it that when you tell a customer he cannot have "instant gratification" that makes him want it even more? Remember the "car shortage" of a year or two ago? Drove people nuts - they paid way above sticker price just to have a 'place in line' for delivery. The same with the 'housing shortage.' That sent prices through the roof.