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[RivShore]

Dynamic pricing coming to parks

https://www.laughingplace.com/disney-business/hugh-johnston-2025-wells-fargo-live-blog/

They are investing in dynamic pricing. It won't come this year to domestic parks, but it will be coming in the future. They are testing it in Paris.

11/19/2025 8:09 AM Pacific Time

A few more details here...
https://www.laughingplace.com/disney-parks/disney-parks-dynamic-pricing-coming-to-domestic-parks/

When most trips are planned, locked in, and paid for well in advance, how much of an effect would it have at WDW? Maybe DL, with more local visitors, it would matter more?