no. not at all.
when DVC has less cash (as during the Great Recession when it could no longer securitize its loans), DVC cannot ROFR very much at all...even if they wanted to.
as VB owners can tell you, DVC has very little interest in using ROFR to prop up prices...and over the last year or so, DVC has had little interest in ROFRing any contracts other than BCV.
as MG put it, if no one is willing to offer more than $20 per pt for your contract, that is all you can hope to get. at that point, DVC will likely have very little interest in your contract either.
the notion that ROFR protects resale prices is just another fib from timeshare salespeople.
I've said the same thing about ROFR but upon further reflection, I do think it really can have an impact. If DVC starts exercising ROFR--even on a spotty basis--many prices will begin to creep upward in response.
Right now Timeshare Store has listings on AKV which range from $72 to around $85 per point. If DVC began ROFRing most contracts in the $70s, what's going to happen? All of these ROFR threads on the forums will be on notice that offers in the $70s may not pass. The resale brokers will warn clients that they have had clients lose out on offers in the $70s.
While some will still be willing to test the waters, others will take the situation to heart and (IMO) there will ultimately be more offers and even listings in the $80s.
File this under the heading of wishful thinking but IF DVC decides to get more active in ROFR, the market could start to recover nicely.
Upon reflection, 2009 was something of a perfect storm for DVC. If you think back even further to late 2007 and early 2008, DVC got caught in a situation where they actually had almost no inventory to sell. SSR "sold out" (pre-Treehouses) and AKV had limited marketability--Jambo was sold out and Kidani was still more than a year away from opening. For a good 6 months, the only active inventory they had available was OKW ROFR points. (Thus a big part of the justification for the OKW contract extension.)
Long story short, after the shortfall in '07 they overbuilt in '09 and got burned during the recession. It's somewhat understandable that they backed off on ROFR during a period where they were holding MILLIONS of points at FOUR active resorts.
Now consider the next 2-3 years. BLT will almost certainly be gone by mid-to-end of 2011. Given construction timeframes, any new development at WDW wouldn't be ready until 2013 at the earliest. That gives them at least 1.5 years to address SSR and AKV. And with lower overall inventories, hopefully they can justify getting move involved in the resale market. That will be particularly true if this move actually has the desired effect--some upturn in direct sales.
Again, certainly wishful thinking, but I can envision scenarios where both DVC's direct sales go up AND resale prices increase. Depends entirely on whether DVC decides to dip its toe back in the ROFR waters.