Parks Attendance & Guest Spending
Despite record profitability, overall attendance at Disney’s domestic theme parks was down 1% in 2025 compared to a 1% increase in 2024, proving flat visitation trends over the past two years.
International attendance, however, continued to grow with a 1% in 2025 following a 9% increase in 2024, driven by strong demand in Asia and Europe.
While attendance dipped slightly, guest spending continues to rise, allowing Disney to achieve higher income with fewer visitors. Domestically, per-
guest spending increased 5% year-over-year, up from a 3% gain in 2024, fueled by
regularly increased prices on tickets, parking, dining, and merchandise. Internationally, per-capita spending grew 2%, following a 4% increase the previous year.