It is a card available to Florida Residents and Annual Passholders that gives a discount at most restaurants at Walt Disney Wortld, as well as half prices Pleasure Island passes, free parking for the purpose of dining and a few others.
We've had it for a couple years and it has paid off. ASt $60 to $85 for the card, you only need to spend $300-425 in dining to break even. Not hard to do.