Cos they mismanaged it.I don't think the cruises are selling.
Lack of ports.
And the few ports they choose were woeful. I mean Eden? Seriously?
Not keeping brisbane/gold coast as a starting port (the main tourist state of the country and gateway to all the best tropical islands). Its like getting rid of florida from the cruise schedule.
Not getting rid of tips (australians despise tipping more then almost anywhere in the world)
Not swapping ships. Australians were going for the disney entertainment. They needed to switch to the magic to get repeat visits