I hope this helps explain what
d23 is all about
D23 (Disney)
D23 is a Disney program to build a fan community of Disney enthusiasts, the first sponsored by The Walt Disney Company.
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D23 was introduced on March 10, 2009 by Robert Iger during the company's annual meeting in Oakland, California. The name D23 refers to Disney and 1923, the year the company was founded . The goal of D23 is to communuicate with Disney fans by "placing them in the middle of the magic."[1]
The major components of D23 include a Web site, Disney twenty-three (a quarterly publication), yearly member gifts, member events, member exclusive merchandise, and the D23 Expo, a Disney fan convention dubbed "The Ultimate Disney Fan Experience".[2]
At launch, D23 featured one level of charter membership for $74.99. For 2010, D23 introduced two levels of membership featuring different prices.
The D23 Web site features comic strips, breaking Disney news stories, event information, "This Day in Disney", and a "Walt Disney Archives" section, where visitors can view some rare pieces of Disneyana.