RedAngie
Sea Level Lady
- Joined
- Sep 10, 2015
- Messages
- 11,930
Their (Impossible, Beyond, and similar) target consumer is meat eaters, not vegetarians/vegans. They want to get people to eat less meat.
Let's say you love fast food, hot dogs wrapped in pancakes, sausages galore. Imagine you wanted to eat healthier, possibly on insistence of your doctor, you're likely going for fake sausage/burgers/hot dogs vs salads or most dishes that resemble vegetables.
Those meat eaters are fooling themselves if they think the fake stuff is “healthy.” Yeah, it might be “healthier” than real meat by 5%, but they’re still going to eat loads of crap. The plant based substitutes won’t make a difference in their overall diet.
That said, I have no problems with fake meat manufacturers implying that their products are “better” and taking advantage of suckers.
I’ve cut down on meat, but I eat more vegetables and grains than before, not fraudulent foney fakes.