For some reason WDW doesn't explain very well how to use their website codes but on the WDW website if you click on one of the special offers they are advertising the code will already be "built in".
For example, right now for the Free Dining special, look at the website toward the right side bottom and you'll see a picture of Goofy. To the left of his picture it says "Free Offer! One Delectable Deal! Get Details " you click there and it brings up the Free Dining deal. Why they just don't state FREE DINING CLICK HERE is beyond me, but there must be a marketing reason for it
You can also manuever beside Goofy's picture using the > and < button shown beside him to see other deals...
Or like I usually do - go to "Tickets and Reservations" up toward the top on the right side, click on that and then pick "Special Offers" from the list that comes up on the left. It will show all the deals offered at the time, and you click on the one you are interested in there. Again, if you click from that list, any code will be already in BUT you have to use the GET STARTED button in the offer details - you can't go back to the "regular" reservation section on the first page and put your dates in to get the same prices
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