kaytieeldr
DIS Legend
- Joined
- Jun 11, 2005
- Messages
- 51,313
Along with the normal goal of any business:You don't have to be on the DDP to get the refillable mug. Any resort guest can buy them for the length of their stay.
Disney isn't one to let an opportunity to make a little extra cash go by. I'll bet it's a combination of factors coming into play.
-more than a little money lost to people using old mugs or otherwise getting resort drinks without paying for them.
-Drop in the price of the chips to an affordable level.
-Widespread (within WDW) use of RFID technology.
Put all these together and someone was sure to jump on the concept of cups with chips.
I really don't care if the cups have chips or not- as long as I can get my drink whenever I want it. But the cost for 4+ days does seem to have jumped substantially.
-Increase revenue (so, ultimately, profits, shareholder dividends, expansion, improvements...