In a move that is sure upset many checking account customers, Chase (NYSE:JPM) announced today that they would be officially ending their Chase Ultimate Rewards debit card program on July 20, 2011.
After July 19, 2011, Chase customers who participate in the Ultimate Rewards program will no longer be able to earn points on purchases using their debit cards.
While Chase promises no one will lose any points already collected, the announcement comes only weeks after consolidating its checking customers to the new Total Checking account system. The new account received negative publicity after the requirements to avoid a $12 monthly fee became more difficult. Chase also increased fees for overdraft, stop payment and wire transfer services.
Near the end of 2010, MyBankTracker.com had hinted at the possibility of Chase phasing out its rewards program by February 2011. This move was delayed, after Chase made the decision to introduce the new checking structure mentioned above.