I think we read the same article (though I also read almost carbon-copy pieces in
Nat Geo and The Atlantic, and caught a headline from WaPo that sounded similar but that I didn't read because of paywall). I get that the idea behind all these experts hitting the media circuit hard with the negative projections is to discourage the public from dropping precautions prematurely but I think the negativity of the messaging is backfiring as far as vaccine acceptance goes. Because even if you think there's only a very small risk to the vaccine, if there is no anticipated reward whatsoever in terms of increased socialization or decreased stress, that small perceived risk might be what tips the scales.
I truly believe messaging with a more moderate attitude balancing the need for continued masking with benefits like being able to go back into a restaurant or out to a movie, with precautions but without fear, would be more persuasive than all of the negativity we're being bombarded with right now.
I think if they were only stressing the need for continued public masking, it wouldn't be a big deal. I think the problem comes in with pieces like the one Pyotr and I saw on CNN saying that two vaccinated people should be okay to have a masked, distanced visit but don't you dare think about hugging your grandkid or going out to dinner just because you've had both doses. That level of pessimism is what I see/hear fueling "why bother" attitudes about the vaccine, even in some of the older and higher risk people I know.