I just got one of mine, and this is the first time no price is written on the back. I believe we can phone Disney, read the code, to see what the price will be, that we could use to upgrade to an annual pass. We did that one time when we knew we would get to come back just before the year was up, and it was so nice to receive the discounts! Remember to use your early morning entry before you upgrade. I bet you knew that!!