Hotel rates can get confusing. Length of stay, when you go, where you stay, number of adults & children per room - many factors create the rate you end up paying.
Best way to get a basic idea of rates for your travel period, IMHO: go to the Loews hotels website and key in your dates and number of rooms, people per room. Open another browser window and do the same for AAA. You can then check rates side by side for various room types.
Then, go back to the Loews site and add APH (annual passholder) as promotion type and see if it surfaces for your dates. If it does, you then have to figure out if there are any savings for your stay after the added cost for the APH (and, you may find out you need an APH for each room booked - there doesn't seem to be clearly defined rules for this).
In our case, staying four nights in October, the SMSM rate was the same as the AAA rate, and we have three adults in one room, two adults and three teens in another (a Kid's Suite), so our rates are higher from what I see online. They DO charge for extra people, over the standard two per room.
Finally, the best advice is to call the hotel directly - I would recommend this regardless of what you see online. This is how I made our reservations. The advantage here is that it is very easy to switch to a lower rate if you see one - call the hotel! But be sure to keep checking the websites for those lower rates because you never know when they will be released, and they often are available in limited numbers , so when they're gone, they're gone.