I think they must have started this campaign a little more broadly, because I don't live in those target cities either, then they probably realized they needed more people from those locales, so are opening it up. That's often what companies do.
I recieved my bars today. Although I'm doing Weight Watchers right now with a bunch of folks from work, I will still bring the bars in. The small ones are 3 points, and the large ones 4. They'd make a good quick lunch. I'll keep a few in my file cabinet for those days when I don't have time to get a lunch made before work!