DPCummerbund
DIS Veteran
- Joined
- Dec 4, 2012
- Messages
- 516
Very, VERY well said TwoMisfits!
I don't understand Disney's strategy. They own all of this property that includes FOUR THEME PARKS...and yet...they are content with having only ONE of them being *truly* popular. Three aging, half-empty parks that are still very expensive to maintain but are losing whatever limited appeal they originally had in the face of the Universal/IOA juggernaut.
It's like they are content with everyone just cramming into the MK(which makes for a nasty guest experience) instead of providing incentives for people to venture into their other three parks. If that's their long-range strategy that truly spells disaster.
Less and less people will make WDW a "destination" with no desire to visit anything other than the MK. Making it a pit stop in a larger vacation filled with competitors(Universal/Sea World) and Florida's many sandy beaches. The resorts will become even more vacant.
That sounds true, and may FEEL true. A lot of people - myself included - have been postponing trips or splitting more time with Universal.
But overall, theme park attendance at WDW isn't dropping. It's going UP.
All three of the "other" parks have been increasing their attendance by an average of 100,000 guests or so every year for the past 5 years. MK has been the same.
All three of those "other" parks also draw higher crowds every year than either of the Universal parks - by about 3 million guests each.
Sure, Harry Potter drew in a lot of guests for Islands of Adventure. In 2009 (the last full year before WWOHP), IoA drew 4.6 million guests. In 2011, IoA drew 7.6 million - a full 2 million below Disney's lowest-attendance park, DHS.
Think about that for a second - DHS, a park that hasn't had anything new or interesting for years, still draws MILLIONS more than the park with what is considered the best attraction out there. And it's not like WWOHP "stole" guests from WDW, since attendance at all 4 parks went UP during that span.
I can see why Disney invested in NextGen - there's probably a school of thought out there that WDW has enough guests. Rather than bringing in more guests, they're trying to maximize the revenue from the guests that they already have.
and couldn't give two flips about Universal but there is no perpetual guarantee that Disney's three non-MK parks will continue to beat Universal simply because of spillover from the MK.

