Business Idea.....need input!!!!

NHBelle

DIS Veteran
Joined
May 1, 2002
Messages
739
OKay..hoping this is the board to post this on..basically hubby and I think we have a great idea for a business...an indoor glow in the dark mini golf center (with a rock n roll theme). We live in Northern NH and there is nothing like this anywhere around..maybe not even the entire state (we also closely border VT and nothing like this there either). There isn't even any place to have a birthday party anywhere around. The start up cost would be around $75,000 and we would have to lease a space (which we found)..our totally monthy expenses would be around $3000...which means we would need about 150 people (or 38 families) per week to come. Anyway, we would love to hear from people from all over..big cities, small towns and let us know what you think..good, bad, ugly..all of it!!! We don't have a lot of money by any means (just good credit)..we would have to take out a loan for the 75K. We are just nervous that our idea is only a great one to us LOL
 
Check out Monster Golf
http://www.monsterminigolf.com/

to get ideas about pricing. I think it's a great idea. And love the rock and roll theme. (the monster theme is a little boy centered- but we love that place)

I don't know how many people live in your area. What kind of parties do they have now? Home parties? Would everyone want to do the same thing for a birthday? I would think you would do great early on- the fear would be what if it gets old? You would have to be innovative with your ideas. Changing it up. Adding "adult nights" maybe?

Good luck and I think it's a great idea!
 
Actually Monster Golf was our inspiration...we tried it out on vacation and thought it would be so easy to run one...we would need 150K to do a franchise, so we decided to do it all ourselves and found a company that can custom a theme for us...as far as the birthday thing..everyone does home parties..we come from the city where there are a million places for birthday parties, but we moved up North and we have nothing (McDonald's I suppose)..we agree it would be exciting at first, but are def worried it would fizzle out...We have a lot of ideas..like doing a haunted theme in October (Halloween is my fave holiday)...radio give aways...Holiday Specials, online coupons, contests etc. We would also have DJ music...maybe even provide karaoke in the party room.
 
One of our local bowling alley's has a glow in the dark mini golf course inside. We have been a couple of times, honestly the other indoor mini golf course that is inside in our town we like a lot better. It looks like a regular outdoor mini golf place and in the winter it makes you think of summer.
Here is the link to the glow in the dark one, so you have a couple of pics and pricing.

http://www.crazypinz.com/MiniGolf.aspx

Good Luck!!!!:thumbsup2
 

We have something in our town like this:

http://www.strikesandspares.us/strikes-spares-bowling-mishawaka-indiana.html

They have a bowling alley, go kart track (two, one for big "kids" and one for the younger kids), 9 hole course, arcade, snack bar and bar. There is a reason for the bar, I'm sure it's because of our liquor laws. You have to go into the bar to buy alcohol.

ETA: They are always busy. No matter the day or time. They also do kids parties, we did one for our youngest once. They had a ball.
 
I live in the NYC area, and there was one in town many years ago (not Monster Golf), and it didn't last. However, now we have a Monster Golf about 20 minutes away, on a highway, and it does great (and we have tons of party options). I think location is important.
 
We have one, city of about 90k people. But it doesn't appear to be busy ever...but they have been open 2 years so they must be doing fine.
 
I think you would have to have a bar or at least sell alcohol to ever make it successful for adult nights. Your start up costs sound really low and unrealistic. You would need to build out the course, dining areas and probably some sort of indoor arcade, plus all the initial salaries and benefits.
 
Your start up costs sound really low and unrealistic. You would need to build out the course, dining areas and probably some sort of indoor arcade, plus all the initial salaries and benefits.

I have already priced everything out..the course is going to cost us 45,000..the rest is for the arcade stuff, signs etc. The arcade area will not be huge..just a few games to play incase you have to wait. We are not going to do food like pizza..just soft drinks and snacks..it would be very similar to Monster Golf.
 
our totally monthy expenses would be around $3000...which means we would need about 150 people (or 38 families) per week to come.
So you are saying you need each of these 150 people to break even, that means each guest is spending $20, so the average family of 4 would spend $80 on a round of mini golf, 4 cokes and a bag of chips. I don't think you are going to find many families willing to drop that kind of money ($80) for the little you are offering. I think most people would cap that experience at $40 for a family of 4 and not every family is willing to fork over extra for snack bar snacks.
 
So you are saying you need each of these 150 people to break even, that means each guest is spending $20, so the average family of 4 would spend $80 on a round of mini golf, 4 cokes and a bag of chips. I don't think you are going to find many families willing to drop that kind of money ($80) for the little you are offering. I think most people would cap that experience at $40 for a family of 4 and not every family is willing to fork over extra for snack bar snacks.


It would come to about $5 each. $3,000 a month / 150 people per week (600 a month).
 
What is the population of your surrounding area? How many people live within 25 miles of your location? How many of them have children in your target age range? Figure the average family in your target would on average visit your establishment 3-4 times a year. Do you have enough potential customers when using these factors?
 
I think it sounds like a good idea but I do think doing an indoor beach theme would be more of a draw to me than a glow in the dark theme. I wonder if you could combine them like bowling alleys do - beach during the day and then at night you Could switch to backlights? :confused3
 
What is the population of your surrounding area? How many people live within 25 miles of your location? How many of them have children in your target age range? Figure the average family in your target would on average visit your establishment 3-4 times a year. Do you have enough potential customers when using these factors?

We we live in a very rural area...people from from many towns 25-45 minutes go to this bigger town for all their shopping/dining/entertainment needs...I would say the population is maybe 150,000. I am def concerned about how many potential customers we will have. I just figure there is nothing like this in the area..in fact the concept would be very new to most people who live here. I would think everyone would be curious..just hoping it's good enough so they will come back a few times per year.
 
I think it sounds like a good idea but I do think doing an indoor beach theme would be more of a draw to me than a glow in the dark theme. I wonder if you could combine them like bowling alleys do - beach during the day and then at night you Could switch to backlights? :confused3

:thumbsup2 I like that idea. The glow at monster golf was so dark and on the day we went it was boiling outside so the cold was nice- but in the winter? Plus with little girls the beach theme- vs. glow might be fun- playing island music. playing golf in flip flops.
 
Okay, let's do a little math. You say you need $3K per month just to break even. You certainly aren't doing this business as a charity case, so assuming this business would be a full time endeavor for you and DH then you would most likely would like to gross $50K as a family profit or salary. $50K/12 = $4K additional per month. You now need to bring in $7K in revenue per month. $7K / $5 per visitor = 1,400 visitors per month or 350 per week or 70 per day assuming you probably won't have many people on Monday or Tuesday.

1,400 visitors per month * 12 months = 16,800 customer visits per year.

Your entire population is 150,000. Let's assume 1/3 are familes in your target group, so 50,000 potential customers. Of the 50,000 potential only half actually decide they would like to check it out. Now you are down to 25,000 who may come in. You are now saying that your actual client base is 25,000 people. It just seems really risky to me, especially if someone had to drive 25 miles to do such an activity. Gas is going up, up, up and it would have to be something really unique for me to drive 25 miles to spend $20 on an hour of mini golf.

What else is nearby that would convince people to stop by your location on a trip into town? How long do you realistically think playing 9/18 holes of mini golf to take?

I am not trying to rain on your parade, but opening a family owned business is risky business and should really be thought out.

Another thing to consider is this type of business is usually only busy at times when most people consider "family time" are you and your family willing to devote your traditional family time to mini golf. Will you be ready to spend every Friday and Saturday night at the store?
 
OKay..hoping this is the board to post this on..basically hubby and I think we have a great idea for a business...an indoor glow in the dark mini golf center (with a rock n roll theme). We live in Northern NH and there is nothing like this anywhere around..maybe not even the entire state (we also closely border VT and nothing like this there either). There isn't even any place to have a birthday party anywhere around. The start up cost would be around $75,000 and we would have to lease a space (which we found)..our totally monthy expenses would be around $3000...which means we would need about 150 people (or 38 families) per week to come. Anyway, we would love to hear from people from all over..big cities, small towns and let us know what you think..good, bad, ugly..all of it!!! We don't have a lot of money by any means (just good credit)..we would have to take out a loan for the 75K. We are just nervous that our idea is only a great one to us LOL

Not sure of your breakdown of monthly expenses but 3,000 seems a little low to me. Maybe you could list your breakdown of this for us to see. You have to be very careful because there are so many hidden expenses with a business.

First one being your rental and what is included. Some leases will not cover the heating and cooling system maintenance and other things. Be sure to read the lease and understand what is and isn't included. Does it included electric? Does it included water? Who is responsible for regular maintenance? If the ac goes out who pays? If someone stuffs crap in your toilet and causes it to overflow who pays? (My husband goes to the skate ring here often to unstop the facilities due to kids flushing stuff for fun!!) You will have to have a cleaning crew, someone to clean and wax the floors. It's easy to think that you can do all these things yourself to save money but the reality is, you can't do it all.

There are a lot of license fees and insurances that are a huge expense with a business that unfortunately continue to rise yearly. What happens when someone gets hurt? Most likely you will need an umbrella policy to cover you just in case.

You will have to take credit cards. There are loads of hidden fees with this. You won't make $5.00 per person. Taxes have to come off that cause the IRS wants their piece. Then you have to figure what % you will lose since most will pay with credit. Then you have the phone bill, electric, advertisement, discounts they may use, maintenance....I could go on and on. Don't forget you need a security system and the monthly fees for that.
You also have a huge issues with keeping customers happy. Some people are looking for stuff for free. They take advantage of things. Some customers will have legitimate problems. Most of these will be solve with a refund. It can take 100 happy people to send you one new customer. One unhappy customer can tell 100 people in 5 seconds how awful your business is!

There are huge expenses with employees. You have workman's comp, liability, payroll taxes. The unemployment and Workman's comp goes up and up when you have people who get hurt or you lay off. I even had one guy able to receive unemployment when we fired him and have the paperwork trail to prove why! They said it was simple misconduct! What?! He would sleep on the job, not show up at all without calling in, among other things. He signed a disciplinary sheet every time we wrote him up! I was livid.

Who is going to file all your payroll taxes? Will you have to hire a payroll accountant to handle this? The IRS is a whole new beast to deal with. They want their money no matter what! Don't be late either. The IRS doesn't care that you didn't have the money for your 941. If you are one day late the penalty's and interest are huge! You also need to ad the cost of having an accountant to file your taxes.

I remember thinking when we opened our business that we would make big bucks. I never calculated all the hidden expenses. I also thought it will be so nice to make our own hours and take vacations when ever we want. I have never worked so many hours in my life and vacation is hard to come by and we pay dearly if we take off.

If you had the money up front it would be easier for me to say go for it. With you having to borrow the start up cost, which most likely will be more then you have listed here, it's a whole new ballgame. You have so much more to lose. (We never borrowed one dollar for either business)

I don't mean to sound so negative but I wish someone had informed us more before we opened our companies. There is just so much I never thought about. I would try to find a business owner to talk with you to give you a better idea of pros and cons. Most new businesses will close within the first 5 years. I believe most of this is to be blamed on not having a good business plan. Good luck with whatever you decide!
 
I thought of one other point. You mention you would have to take out a loan to open this store. Have you researched loans and what you are eligible for? You more than likely will be able to take out a HELOC (Home Equity Line of Credit) but do you really want to risk your biggest asset on mini golf?

Also you mention it would take $3K to cover your expenses? Does this $3K include loan repayment?

To follow up on Seven Dwarfs comment regarding insurance, you will probably also want to do/pay for background checks on employees since you will have a business targeted at children.
 
Thank you Thank you Thank you for being honest and detailed...that's what I was looking for...a reality check..we think we have this really great idea, but after the breakdown of the numbers and all the hidden costs...I am def scared about risking our home. Hubby and I have been planning this for a while, but now that we found a place to lease..we are getting scared and wondering if this is just too big of a risk for us.. I soooo appreciate everyone's honesty here.. I love these boards!!!!

By the way my $3000 calculation is $800 lease, $1000 loan, $1000 utilities and $200 Misc. (phone,cc) and we plan to pay liability insurance for the year and will not have any employees (just myself, hubby and teen daughter)...also no sales tax in NH..I could still be missing something though...have never owned a business before.
 














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