For us, it is like others have said, not so much the cost as the cost to value ratio. We have been going at least once a year and most years 2-3 times since 2002 and were DVC members. I say were as we just sold it as the cost to pay the yearly maintenance fees was no longer justifiable. We have cut back to every other year now as we feel the costs have gone up, but there is less and less of an experience. We always loved Disney for the experience and magic, not so much for the rides. It was always the little things that the cast members did. Now it just feels more like other amusement parks, cast members are not as friendly and they appear to be just getting people through.